Crocs surges as Q4 results and 2026 earnings guidance exceed every analyst’s projections
Shares of Crocs are up double digits in premarket trading after the footwear maker posted Q4 sales and adjusted earnings per share that exceeded every analyst’s estimates.
The company reported revenues of $957.6 million and adjusted EPS of $2.29 in Q4, trouncing expectations for $916.9 million and $1.92, respectively.
Guidance was similarly stellar:
Management called for adjusted EPS to come in between $12.88 and $13.35; the highest estimate from the 13 analysts polled by Bloomberg was just $12.62, and the average was $12.02.
Full-year sales are projected to be down about 1% to up slightly, while Wall Street had also penciled in a bigger decline.
Crocs will struggle to be in s̶p̶o̶r̶t̶ growth mode this year on the top line because it’s carrying around the anchor that is the HeyDude brand.
Even a fresh marketing effort with Sydney Sweeney unveiled in late September didn’t boost HeyDude, in stark contrast to what American Eagle’s partnership with the actress has done to demand for its denim.
The brand’s quarterly sales were down 17% year on year. All of the drop came from wholesale demand, which tumbled 40.5%, while direct-to-consumer sales were flat.
Management expects HeyDude revenues to be down another 7% to 9% this year.