Data storage stocks surge as Nvidia CEO calls the market “completely unserved”

Sandisk soared in early trading, leading the pack of data storage stocks that topped the market last year — including Western Digital, Micron, and Seagate Technology Holdings — sharply higher Tuesday.

Despite little news on Sandisk itself, its shares were trading at a furious rate. Shortly before 10 a.m. ET, roughly 4.1 million had changed hands, more than 3x as much as normal for that stage of the session.

Besides benefiting from a broad upswing in AI-related trades on Tuesday, memory chip and data storage makers have soared, alongside prices for their products, in an rally that started late last year.

Closely watched comments from Nvidia CEO Jensen Huang at the Consumer Electronics Show underscored the strong outlook for demand from the AI industry for data storage.

“This market will likely be the largest storage market in the world, basically holding the working memory of the world’s AIs,” he told analysts at the trade show Monday, who called storage “a completely unserved market today.”

That demand seems set to continue to push prices up in early 2026, according to Morgan Stanley analysts.

In a note published Tuesday, tech hardware analysts at the bank wrote that prices for DRAM memory, which Micron makes, are expected to increase 40% to 70% quarter over quarter in Q1.

Similarly prices for NAND flash memory — a crucial form of memory for long-term storage and the heart of Sandisk’s products — are expected to increase 30% to 35% in Q1 2026, Morgan Stanley analysts said, citing industry estimates.