eBay hits all-time high as Wall Street cheers Q2 beat and tariff resilience
Analysts raised their price targets on the marketplace as luxury goods, cards, and collectibles helped drive strong results.
eBay shares climbed 19% Thursday, leading the S&P 500 and hitting an all-time intraday high of $92.30 after the online marketplace posted strong Q2 results and struck a confident tone on navigating tariff uncertainty.
The company topped both earnings and revenue estimates, driven by growth in its “Focus Categories” like trading cards, collectibles, and luxury goods. Ad revenue jumped 17% from a year ago, while new services, including card-grading partnerships and authentication tools, helped drive momentum.
Despite pressure on direct-shipped inventory from Greater China due to tariffs and the end of the de minimis exemption, CEO Jamie Iannone said the marketplace “has proven resilient,” calling the results a testament to eBay’s return to profitable growth. Wall Street was quick to react to the results.
BMO Capital
Price target: up $102 from $70
BMO upgraded the stock to “outperform” and called eBay’s strategic bets “durable growth drivers,” citing focus category momentum and cost controls. Analysts also flagged upside from new luxury authentication services and stronger-than-expected GMV trends.
Stifel
Price target: up $75 from $68
Stifel pointed to 10% year-over-year growth in focus category GMV and eBay’s ability to maintain solid performance despite macro pressure. They see consumer engagement sticking, particularly in collectibles.
Needham
Price target: up $95 from $78
Needham was bullish on eBay’s live commerce tools and broader platform upgrades, saying the company is “better positioned than peers” to gain share during economic uncertainty.
