Herbalife rallies after Cristiano Ronaldo invests $7.5 million in its personal health and wellness software subsidiary

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Herbalife is soaring in premarket trading after announcing that longtime partner Cristiano Ronaldo has invested $7.5 million into one of its subsidiaries.

The football/soccer legend acquired a 10% equity interest in Herbalife’s HBL Pro2col in a deal that also sees him commit to providing services and sponsorship rights to this entity.

Pro2col offers individualized health and wellness tips based on user-input information, data from wearable tech, DNA analysis, and more.

Herbalife reached a deal to acquire these assets in March 2025. At that time, Ronaldo was tapped as an adviser who would be supporting the development and deployment of this technology. He’s endorsed Herbalife products since 2013.

The company made this announcement along with the release of Q4 earnings, which were mixed to roughly in line with estimates.

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