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Krispy Kreme plunges 25% as donut giant ditches its dividend, hits pause on McDonald’s collab

The popular donut chain is tightening its belt to focus on debt and long-term growth.

Nia Warfield
5/8/25 8:14AM

Krispy Kreme shares plunged nearly 25% in premarket trading Thursday after the company scrapped its quarterly dividend and hit pause on its McDonald’s partnership.

The decision is aimed at paying down the companys stacked debt and fueling long-term growth. As of March, Krispy Kreme had expanded to over 2,400 McDonald’s locations, but it said it will now direct resources to other retail partnerships, including ones with Walmart and Costco.

The move comes along with mixed first-quarter results. Krispy Kreme posted a net loss of $0.05 per share, matching the Street’s expectations. Revenue landed at $375.2 million, in line with company guidance but shy of Wall Street’s $384.4 million target.

Looking ahead, the company expects second-quarter net revenue between $370 million and $385 million, below analysts’ estimates of $393 million. 

Before this morning’s premarket drop, Krispy Kreme shares were down more than 66% over the past year.

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Rocket lab soars to new record close amid rally for retail faves

Rocket Lab ripped by roughly 10% Friday to close at a new all-time high, riding an upturn of retail enthusiasm for a coterie of tech-themed favorites, even as the broader market was more or less flat on the day.

Goldman Sachs’ basket of “retail favorites” — its heaviest weights are Reddit, AppLovin, and Tempus AI — was the second-biggest gainer among the company’s flagship US equity baskets on Friday, rising about 1.6%. The S&P was almost dead flat.

It’s not Rocket Lab’s first retail rodeo, as the money-losing company has more than doubled this year and is up nearly 700% over the last 12 months.

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Six Flags pops after reiterating its guidance as theme park attendance rebounds

Six Flags shares rose more than 7% today after the company reported a rebound in attendance and early season pass sales heading into the fall. The nine-week period ended August 31 saw 17.8 million guests, up about 2% from the same stretch last year, with stronger momentum in the final four weeks. 

More importantly, Six Flags reaffirmed its full-year adjusted EBITDA guidance of $860 million to $910 million, showing confidence that its cost and operations strategy can stay strong for the duration of the year. Riding that wave, Six Flags also said early 2026 season pass unit sales are pacing ahead of last year, and average season pass prices are up about 3%.

The good vibes come despite a drop in in-park per-capita spending, especially from admissions, where promotions and changes to attendance mix (which parks or days guests visit) have weighed. Earlier this week, the amusement giant signed a new agreement that extended its position as the exclusive amusement park partner for Peanuts™ in North America through 2030.

Despite the rally, Six Flags shares are down about 52% year to date.

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Rivian turns red on the year, squeezed by a recall and the looming end of the EV tax credit

Shares of EV maker Rivian are down more than 5% on Friday following the company’s recall of 24,214 vehicles due to a software issue. The stock move erases Rivian’s year-to-date gain and turns the company negative on the year.

Rivian’s 2025 model year R1S and R1T are affected by the defect, which was identified after a vehicle’s hands-free highway assist software failed to identify another vehicle on the road, causing a low-speed collision. Rivian said it’s released an over-the-air update to fix the issue.

The recall marks Rivian’s fifth this year, affecting nearly 70,000 of its vehicles.

Rivian’s shares are down more than 20% from their 2025 high, which came prior to the passage of President Trump’sbig, beautiful bill.” Through the legislation, the $7,500 EV tax credit is set to expire at the end of the month.

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