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The big shift in the US economic backdrop

Growth, inflation, and unemployment are all sending the same message.

Luke Kawa

For the past year, the US macro backdrop — the mix of growth, unemployment, and inflation data — has been sending mixed signals. 

During the second half of last year, economic growth was accelerating, the unemployment rate moved largely sideways (up a tick!), and inflation was decelerating sharply.

In the first quarter of 2024, the unemployment rate kept creeping higher, growth moderated — but inflation was re-accelerating.

The second quarter of 2024 appears to be the first time since the Fed delivered its last interest rate hike in July that all of these variables are sending the same message.

There’s a marked downshift in growth relative to the second half of last year, while the unemployment rate is up 40 basis points since June 2023. 

And core PCE inflation — which hit 4.4% on a three-month annualized basis in March — moderated in April and is poised to continue doing so for at least another month. 

After Thursday’s May producer price inflation report (on the heels of Wednesday’s soft CPI inflation data), a handful of inflation analysts are suggesting that core PCE inflation could rise just 10 basis points or less month-on-month in May. If we pencil in that reading, we’d see core PCE inflation decelerate to just 2.8% on a three-month annualized basis.

The crucial variables that underpin the dual mandate goals of the Fed — full employment and price stability — are increasingly giving the US central bank cover to move towards lowering policy rates to stabilize the economy. And that’s a big reason why 10-year and 2-year US Treasury yields are down more than 15 basis points so far this week.

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Luke Kawa

Crocs rises on new marketing campaign for HeyDude brand starring Sydney Sweeney


Sydney Sweeney has great... feet?

Shares of Crocs are rising after the footwear company’s HeyDude brand unveiled a new marketing effort starring actress Sydney Sweeney for its Austin Lift shoe line.

Sweeney’s controversial ad campaign for American Eagle spurred a massive jump in the denim maker’s shares, caught the attention of the president, and prompted “an uptick in customer awareness, engagement, and comparable sales,” per American Eagle’s management.

Sweeney was first announced as HeyDude’s global spokesperson in August 2024, and doesn’t seem to have given the brand a major boost so far.

Max Knoblauch
9/26/25

Ford and GM reach 52-week highs as EPA seeks to repeal emissions rules

Shares of Ford and GM are each trading at 52-week highs on Friday, as investors pile into gas-powered US automakers with the looming end of the EV tax credit and the Trump administration’s potential repeal of vehicle emissions standards.

A lobby representing Ford, GM, and nearly all other major automakers has expressed support for the EPA’s proposal to repeal the long-standing endangerment finding that declared greenhouse gases a threat to human life. The finding provides the legal foundation for the EPA to regulate vehicle emissions.

Yesterday, EV giant Tesla urged the Trump administration to keep the standards in place.

Friday afternoon saw Ford shares reach their highest level since July 2024, while GM’s stock hit highs not seen since January 2022.

Citi equity analysts on the key valuation issue facing the market.

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“It kind of comes down to, what inning do you think we are in this AI game?”

markets
Luke Kawa

GameStop surges as company offers promotions to boost launch of “Pokémon” Mega Evolution set

GameStop is jumping as the company offers promotions to boost interest for today’s North American launch of the Mega Evolution set of the “Pokémon Trading Card Game.”

Options activity is a little more tilted to the bull side than usual. Over the past month, a little less than four calls have changed hands for every put option. As of 10:22 a.m. ET, that ratio is over five to one.

It’s a big day for collectibles fans and gamers alike: beyond the “Pokémon TCG” drop, there are also new collections from “Yu-Gi-Oh! and Magic: The Gathering being released and EA SPORTS FC 26, as well.

As we’ve written, Pokémon trading cards have been skyrocketing in value, and GameStop’s collectibles business has been accelerating. These are two sides of the same coin.

Mega Gardevoir... here I come!

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