Mattel shares soar as Q4 earnings beat, investors shrug off looming tariff-induced Barbieflation
Mattel shares soared double digits after the Barbie and Hot Wheels parent company defied tariff concerns with a better-than-expected profit forecast.
Mattel shares soared nearly 15% on Wednesday after the Hot Wheels and Barbie parent company topped Q4 earnings estimates and gave a better-than-expected profit forecast.
Sales rose 2% for the quarter to $1.6 billion, fueled by strong demand for Hot Wheels, action figures, and building sets. Adjusted earnings per share landed at $0.35, also beating Wall Street’s estimates. For the full year, Mattel’s net income soared over 65% to $327 million.
Mattel’s games division saw double-digit growth for the quarter, with Uno reaching its highest annual sales on record. Despite fresh tariff concerns in China, Wall Street cheered Mattel’s latest full-year guidance, which projects 2% to 3% net sales growth and adjusted earnings per share between $1.66 and $1.72.
China accounts for an estimated 40% of Mattel’s global toy production, with about a fifth of that tied to US sales. Toymakers have been working to reduce their reliance on the region — shifting production, adjusting product lines, and securing inventory early.
