Morgan Stanley thinks betting sites are like ride-sharing apps
Is FanDuel Uber? And does that make DraftKings Lyft?
Morgan Stanley gaming analysts posited that the similar dynamics to ride-sharing apps — with one persistent dominant player, Uber — could be taking shape in the online sports-betting market, as FanDuel has been starting to pull ahead in market share. They wrote:
“The US market structure has increasingly narrowed toward a duopoly with FanDuel/DKNG controlling 80-85% of the sports betting market (70-75% overall with iGaming). However, Fanduel’s recent share gains coupled with higher win rates and margins at the same time that Draftkings’ share has plateaued with limited win rate upside have shifted the debate to whether the market structure will emulate rideshare where the #1 player (UBER) controls ~70% of market while #2 (LYFT) controls the remaining ~30%.”
That’s one way to interpret the wide performance gap between DraftKings and FanDuel parent Flutter Entertainment over the past year.