AppLovin gains amid report on its plans to launch a social networking platform
On Thursday, ad tech company AppLovin was reported to have designs on starting a social networking platform of its own after it was unable to get its hands on TikTok’s US operations.
This report came on the heels of a massive gain for the stock on Wednesday, though it’s unclear whether current gains are entirely to do with the potential foray, or if traders are just aiming to call a bottom in the stock after last week’s post-earnings tumble took shares below $360 for the first time since July.
The social network plans were discussed in a podcast days ago, and the company has had a job posting for a software engineer to build this platform, though a Bloomberg headline on the subject was only shared this morning.
“We aim to build a completely new next-generation social media platform,” Chief Product and Engineering Officer Giovanni Ge said on the “Valley 101” podcast.
He described the course the company is charting as the opposite of Meta’s, which started by gathering eyeballs and then built advertising around it.
Presumably, such a venture would give AppLovin more digital real estate to run ads, and any data it collects from its users may be useful in offering better targeted ads on other apps.
Last April, CNBC’s Marc Faber reported that the ad tech firm had made an offer for TikTok, and that the Trump administration had been “fully aware” of its interest.
AppLovin’s post-earnings swoon last week, despite solid Q4 results and a better-than-expected Q1 outlook, came as investors have worried about competitive threats to its business from new AI entrants as well as Meta.