Netflix rises on announcement of its 10-for-1 stock split

Netflix’s subscription prices keep rising, but its shares are about to get a bit cheaper.

On Thursday, the streamer announced it’ll perform a 10-for-1 forward stock split. On November 17, traders who own a single Netflix share will own 10 shares, though the company’s underlying value will remain the same.

Netflix shares have surged about 270% over the past three years to $1,089 as of today’s close, as the streamer has captured more of the streaming market share. The stock rose roughly 3% in after-hours trading on Thursday following the announcement.