Peloton jumps as traders keep piling into bullish options bets

Peloton shares popped more than 8% Thursday as the nascent streak of bullish options activity powers on. As of 11:15 a.m. ET, more than 56,000 calls have changed hands, which is already higher than the full-day total for 90% of sessions this year.

After years of trying to convince customers to splurge thousands on its indoor bikes, Peloton has pivoted to focus on profitability, especially its growing services business. The company recently hired a new CEO known for leading subscription efforts at Apple and Ford.

Analysts polled by FactSet now have an average “overweight” (or buy) rating on the stock for the first time since 2022, as Peloton doubles down on cost cuts and a steadier business model.

Peloton’s stock is down about 20% year to date, but still up more than 100% from where it was a year ago.

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