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“Retail traders are breaking all records,” says JPMorgan

Sentiment among individual stock traders hits the highest on record.

Deep attachment to the AI boom and bets that Big Tech’s ties to the Trump administration will pay off have chummed the waters for the increasingly involved ranks of retail stock traders, with their activity now surpassing even the meme-stock mania of January 2021.

In a note published Wednesday titled “Retail Traders are Breaking all Records,” JPMorgan analysts paint the picture of extreme levels of trading centered on the biggest technology companies — the so-called Magnificent 7. They wrote:

Retail traders are on track to break all records. Their daily inflow exceeded $2B twice last week — a level reached only 9 times (as of last Friday) in the past 3 years with 5 times occurring this year after the Inauguration...

Unlike previous weeks when the net inflows were dominated by broad-market ETFs, the past two days saw minimal ETF inflows with interests evenly split between Fixed Income and Equities (top picks: iShares 0-3 Month Treasury Bond ETF, iShares Bitcoin Trust, SPDR Gold Shares ETF, Vanguard S&P 500 Value ETF, SPDR S&P 500 Trust).

Within single stocks, they set records with a net imbalance of $3.2B on Tuesday, ~$1B more than the second largest in March 2020. ~70% inflows went to Mag7, the largest on record. Nvidia led the inflows with a $1.3B net purchase, slightly lower than last June’s level following the stock split. Demand for Tesla remained strong at $632Mn (99th %ile over the past 5Y).

For the record, imbalance is the dollar-based metric — essentially shares multiplied by price — that JPM analysts use to try to assess traders’ stance on a company. A positive imbalance means retail traders, as a group, are buyers, while a negative imbalance suggests they are sellers, on the whole. By comparing these imbalances to historical levels, they try to assess how bullish or bearish retail traders seem to be. At the moment they’re off-the-charts bullish. Here’s a snapshot from the note.

JPM Retail trading sentiment analyst chart

Is this a good thing? On Wall Street, such levels of retail ebullience would traditionally be seen as a contrarian indicator suggesting a downturn might be in the future, as buying power has been largely spent. But JPM analysts argue that actually, extreme levels of retail buying tend to portend an upturn in the markets over the near term.

“We find market generally outperforms following extreme retail buying and underperforms after extreme retail selling in short-term,” they wrote.

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Amazon just matched its longest losing streak in 20 years

Amazon shares marked their ninth straight day of losses — the company’s longest losing streak since 2006.

The milestone follows a fourth-quarter earnings miss, downbeat guidance, and a plan to spend a whopping $200 billion on capital expenditure this year.

Amazon is hoping that by spending big on AI infrastructure now, it will reap rewards from the technology later. Investors aren’t so sure.

Interestingly enough, the current situation sounds quite similar to the one Amazon was in two decades ago. Back then, Amazon endured a similar stretch as it was upping spending on tech and an online toy store — moves that would eat into its profits.

At the time, an asset manager told Bloomberg, “They want to capture as many eyeballs as they can on the Internet and be the go-to place on the Internet, but thats costing them earnings, at least right now.”

Sound familiar? In case you’re wondering, Amazon stock has risen 14,849% since that quote.

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Rivian is on pace for its best-ever trading day as analysts dig into Q4 results

EV maker Rivian is on track to log its best trading day on record Friday, as investors pour in following its fourth-quarter earnings report and 2026 guidance and analysts issue bullish appraisals of the shares.

Rivian shares are up more than 30% on Friday afternoon, easily surpassing its previous best trading day, which came in January 2025.

“We continue to remain confident in the long-term vision that RIVN is amid a massive transformation,” Wedbush Securities’ Dan Ives wrote in a fresh note on Friday. The firm maintained its $25 price target and “outperform” outlook and said that the launch of Rivian’s upcoming lower-cost SUV, the R2, is “crucial.”

Rivian received upgrades from Deutsche Bank (to “buy” from “hold”) and UBS (to “neutral” from “sell”) following its results.

On its Thursday earnings call, Rivian said it expects its delivery volume of its existing vehicle lineup to land “roughly in line with... 2025 total volumes.” Given the automaker’s full-year delivery guidance, that statement implies 2026 R2 deliveries to land between 20,000 and 25,000 units.

Self-driving features also appear to be boosting investor optimism. On Thursday’s earnings call, CEO RJ Scaringe said the company would enable “point-to-point” driving in its vehicles later this year. In a podcast interview released Thursday, Scaringe predicted that by 2030, it will be “inconceivable to buy a car and not expect it to drive itself.” Rivian is targeting “a little sooner than that,” he added.

Rivian shares are also likely benefiting from something of a snapback: before the release of its Q4 results, Rivian shares had been hammered recently, down 38% since their recent high in December.

“We continue to remain confident in the long-term vision that RIVN is amid a massive transformation,” Wedbush Securities’ Dan Ives wrote in a fresh note on Friday. The firm maintained its $25 price target and “outperform” outlook and said that the launch of Rivian’s upcoming lower-cost SUV, the R2, is “crucial.”

Rivian received upgrades from Deutsche Bank (to “buy” from “hold”) and UBS (to “neutral” from “sell”) following its results.

On its Thursday earnings call, Rivian said it expects its delivery volume of its existing vehicle lineup to land “roughly in line with... 2025 total volumes.” Given the automaker’s full-year delivery guidance, that statement implies 2026 R2 deliveries to land between 20,000 and 25,000 units.

Self-driving features also appear to be boosting investor optimism. On Thursday’s earnings call, CEO RJ Scaringe said the company would enable “point-to-point” driving in its vehicles later this year. In a podcast interview released Thursday, Scaringe predicted that by 2030, it will be “inconceivable to buy a car and not expect it to drive itself.” Rivian is targeting “a little sooner than that,” he added.

Rivian shares are also likely benefiting from something of a snapback: before the release of its Q4 results, Rivian shares had been hammered recently, down 38% since their recent high in December.

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