Rivian announces R2 will start at $59,485 at launch, with lower cost trims set to arrive in 2027
EV maker Rivian on Thursday announced that its highly anticipated R2, which CEO RJ Scaringe has called “maybe the most important thing we’ve launched to date,” will start at $59,485 at launch.
The company is prioritizing pricier trims at first, with a lower-range $46,495 base model set to arrive in late 2027.
The nearly $60,000 launch price, and the timeline for the base model’s arrival, seem to be slightly different than what investors were hoping for, and Rivian shares are down 4% intraday on Thursday.
Rivian’s R2 is a midsize SUV, smaller than its R1S predecessor. The launch model will have an estimated range of 330 miles.
Rivian has said it expects R2 deliveries to begin in the second quarter of this year. The company has implied that it expects to make between 20,000 and 25,000 R2 deliveries in 2026.
The nearly $60,000 launch price, and the timeline for the base model’s arrival, seem to be slightly different than what investors were hoping for, and Rivian shares are down 4% intraday on Thursday.
Rivian’s R2 is a midsize SUV, smaller than its R1S predecessor. The launch model will have an estimated range of 330 miles.
Rivian has said it expects R2 deliveries to begin in the second quarter of this year. The company has implied that it expects to make between 20,000 and 25,000 R2 deliveries in 2026.
