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Roblox partners with Google to grow “immersive advertising”

Roblox shares edged higher in early trading after it announced a partnership with Google to scale the video game’s immersive ads.

Roblox players will now be able to watch 30-second ads in exchange for in-game rewards. Roblox had 85.3 million daily active users on its platform as of its quarter ending December 31.

Roblox primarily makes money through the sale of its virtual currency, Robux, but has recently been exploring growing its revenue through advertising. For example, Chipotle recently purchased ads on the platform.

Roblox primarily makes money through the sale of its virtual currency, Robux, but has recently been exploring growing its revenue through advertising. For example, Chipotle recently purchased ads on the platform.

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SpaceX gets a wave of bullish ratings from Wall Street analysts

SpaceX received more than a dozen positive analyst calls on Tuesday — including from major Wall Street banks — as they initiate coverage on Elon Musk’s space and AI company.

SpaceX went public on June 12 at a $2.2 trillion valuation, the largest debut in history. While the company hasn’t yet posted a profit, it seems to have convinced Wall Street that it will get there and grow its valuation on the way.

Of the at least 17 analysts that gave a rating on Tuesday, all but one gave it a “buy” or “outperform” rating. MoffettNathanson was "neutral."

The ratings come as SpaceX joined the Nasdaq 100 index, a benchmark tech-heavy basket of companies that underpins millions of portfolios. The inclusion adds built-in demand for the stock from index funds and ETFs.

Still, SpaceX fell more than 5% on Tuesday amid a broader sell-off, and is currently effectively flat from its opening price of $150 a share.

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