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Kathy Hilton And Rick Hilton Attend Special Holiday Dinner For Saratoga Spring Water Prepared By Chef Curtis Stone In Miami
(Sergi Alexander/Getty Images)

Saratoga water maker rises after absurd “morning routine” video goes mega-viral

The fancy water brand made $71 million in net sales in 2024.

J. Edward Moreno

You think your stock is going up for stupid reasons? Hold my banana.

Primo Brands, which owns Saratoga water, rose Monday morning after a video of one mans morning routine went viral. In the video, wellness influencer Ashton Hall drinks from the cobalt blue glass bottle in between dunking his face in ice water, rubbing his face with a banana peel, and then dumping his head in ice water again.

The stock’s momentum has faded and shares were recently up only slightly, but earlier Monday they rose as much as 2.5%.

The internet was tickled by the bizarre routine. While it may not lead directly to sales, many more people are aware of the brand now than were last week.

Primo Brands sells most of the water bottle brands youre probably familiar with, like Ozarka, Poland Spring, and Deer Park. It just so happens that fancy water has been a growing part of its portfolio. Saratoga was acquired by Primo Brands in 2021, and in 2024 it reported net sales of $71 million compared to $13 million in 2021.

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BNP upgrades Seagate on more durable cycle

Seagate Technology Holdings was up in early trading after analysts at BNP Paribas upgraded the shares to “outperform” from “neutral” and lifted their price target to $380 a share, implying a gain of almost 15% from where the stock is currently trading.

The maker of the somewhat stodgy technology known as hard disk drives — or HDDs in tech lingo — was one of the top stocks in the S&P 500 for much of last year as it was swept up in the AI data center trade.

Data centers need tons of storage capacity, and demand from hyperscalers has driven up prices and created shortages for disk drives, an industry that is dominated by a duopoly of Seagate and Western Digital. (BNP also maintained its “outperform” rating on WDC in a note Wednesday.)

The analysts at BNP say they pushed by the buy button on the stock after becoming more convinced that the upswing in sales was durable, writing:

“We have witnessed a structural shift happening in HDD industry, toward 1) an effective duopoly, 2) higher mix toward data centers, and 3) disciplined capex investments. These have supported our expectations of long-term, through-cycle profitability for the HDD industry. We are now upgrading Seagate from Neutral to Outperform as we are gaining greater conviction that robust data center storage demand could drive an upcycle longer than we initially expected. We think a secular re-rating of Seagate (as well as Western Digital) to over 20x is justified.”

“We have witnessed a structural shift happening in HDD industry, toward 1) an effective duopoly, 2) higher mix toward data centers, and 3) disciplined capex investments. These have supported our expectations of long-term, through-cycle profitability for the HDD industry. We are now upgrading Seagate from Neutral to Outperform as we are gaining greater conviction that robust data center storage demand could drive an upcycle longer than we initially expected. We think a secular re-rating of Seagate (as well as Western Digital) to over 20x is justified.”

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Stocks jump as Trump says “I won’t use force” to acquire Greenland

In a speech in Davos, Switzerland, US President Donald Trump said he won’t use force to acquire Greenland, sending stocks higher at the open. 

“We probably won't get anything unless I decide to use excessive strength and force, where we would be frankly unstoppable, but I won’t do that,” Trump told the crowd, referring to his pursuit of Greenland, which has roiled markets recently. “People thought I would use force. I don’t have to use force. I don’t want to use force. I won’t use force.” 

He seemed to indicate that Denmark, which owns Greenland, could rebuff the US’s overtures to acquire the country without military retaliation.

“They have a choice. You can say yes and we will be very appreciative. Or you can say no and we will remember,” he said. Throughout his speech, Trump constantly reiterated his desire for the US to own Greenland.

Stocks rose at the open, with the S&P 500 rising 0.3%. S&P 500 futures, which had been down Wednesday morning, jumped after his comments.

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J&J slips despite cheery 2026 guidance

Johnson & Johnson reported fourth-quarter sales that beat expectations and gave rosy guidance for 2026.

The company said it expects to bring in between $100 billion and $101 billion in revenue this year, compared to the $98.9 billion analysts polled by FactSet were expecting. The drugmaker also expects to report between $11.43 and $11.63 in annual adjusted earnings per share, compared to the $11.48 that Wall Street was expecting.

Despite beating expectations, J&J, the first major drugmaker to report earnings results this year, fell by more than 2% in premarket trading.

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GameStop rallies after CEO Ryan Cohen purchases $10.6 million in company stock

Ryan Cohen isn’t waiting for any market cap and EBITDA performance milestones to get his hands on more shares of GameStop.

The CEO boosted his stake in the video game and collectibles retailer by roughly $10.6 million on Tuesday, purchasing 500,000 shares across a series of transactions at an average weighted price close to $21.12.

Shares are up nearly 2% in premarket trading on Wednesday.

Cohen owns approximately 8.45% of shares outstanding, making him the largest individual holder of the stock and the second-largest owner, trailing only index fund provider Vanguard. His last open market purchase of GameStop was on April 3, 2025 — also for 500,000 shares at a weighted price slightly higher than Tuesday’s buys.

GameStop recently announced a long-term pay package for Cohen that would tie his remuneration completely to the company and stock’s performance. If approved, it would see the CEO receive options that allow him to buy company stock at a discount if he’s able to concurrently achieve escalating levels of cumulative EBITDA and market cap milestones.

To receive the first tranche, Cohen would need GameStop to have bottom-line results roughly on par with any three-year stretch of the 2010s, while attaining a market cap that the company only received on a closing basis during the 2021 meme stock episode.

During his tenure atop the company, Cohen has proven adept at controlling expenses and overseeing the rapid growth of GameStop’s collectibles business, resulting in the retailer generating positive cash flow from operations for a record six consecutive quarters.

Separately, board member Alain Attal also purchased about $251,000 in company stock on Tuesday.

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