Markets
Kathy Hilton And Rick Hilton Attend Special Holiday Dinner For Saratoga Spring Water Prepared By Chef Curtis Stone In Miami
(Sergi Alexander/Getty Images)

Saratoga water maker rises after absurd “morning routine” video goes mega-viral

The fancy water brand made $71 million in net sales in 2024.

J. Edward Moreno

You think your stock is going up for stupid reasons? Hold my banana.

Primo Brands, which owns Saratoga water, rose Monday morning after a video of one man’s “morning routine” went viral. In the video, wellness influencer Ashton Hall drinks from the cobalt blue glass bottle in between dunking his face in ice water, rubbing his face with a banana peel, and then dumping his head in ice water again.

The stock’s momentum has faded and shares were recently up only slightly, but earlier Monday they rose as much as 2.5%.

The internet was tickled by the bizarre routine. While it may not lead directly to sales, many more people are aware of the brand now than were last week.

Primo Brands sells most of the water bottle brands you’re probably familiar with, like Ozarka, Poland Spring, and Deer Park. It just so happens that fancy water has been a growing part of its portfolio. Saratoga was acquired by Primo Brands in 2021, and in 2024 it reported net sales of $71 million compared to $13 million in 2021.

More Markets

See all Markets
markets
Nate Becker

WSJ reports GameStop is preparing an offer for eBay and has quietly been building a stake in the company

GameStop is preparing an offer for eBay and has been quietly building a stake in the company, according to a report from The Wall Street Journal, a move it calls “part of CEO Ryan Cohen’s audacious plan to turn the trailer into a $100 billion-plus juggernaut.”

From WSJ:

GameStop, which has a market value of around $12 billion, has been quietly building a stake in eBay’s shares ahead of a potential offer, the people said. EBay is several times GameStop’s size, with a market value of around $46 billion. 

GameStop could submit an offer for eBay as soon as later this month, the people said. 

If eBay isn’t receptive, Cohen could decide to take the offer directly to eBay’s shareholders, one of the people added. Details of the potential offer for eBay couldn’t be learned. 

Shares of GameStop rose 7.4% after hours following the report, while eBay soared 12%. 

GameStop Preparing Offer for eBay

GameStop Preparing Offer for eBay

GameStop, which has a market value of around $12 billion, has been quietly building a stake in eBay’s shares ahead of a potential offer, the people said. EBay is several times GameStop’s size, with a market value of around $46 billion. 

GameStop could submit an offer for eBay as soon as later this month, the people said. 

If eBay isn’t receptive, Cohen could decide to take the offer directly to eBay’s shareholders, one of the people added. Details of the potential offer for eBay couldn’t be learned. 

Shares of GameStop rose 7.4% after hours following the report, while eBay soared 12%. 

Tasha Matsumoto
18h
Stocks set second consecutive closing highs

The S&P 500 posted its fifth weekly gain, its longest weekly winning streak since 2024.

Chicago Bulls Dennis Rodman (91), Scottie Pippen (33) and Michael Jordan (23) during game vs Miami Heat. Miami, FL 2/23/1996
Max Knoblauch

US airlines pop on report Spirit preparing to shut down as government rescue deal fails to gain support

US airlines are spiking on Friday following a Wall Street Journal report that low-budget carrier Spirit Airlines is preparing to shut down. According to CBS News, the airline could cease operations as early as Saturday, barring an intervention.

In late April, President Trump said he would “love somebody to buy Spirit.” The administration weighed a $500 million rescue package, though it received significant blowback from members of Congress and ultimately didn’t receive support from Spirit’s creditors.

On Friday, Trump told reporters that the administration has given Spirit a “final proposal.”

Shares of Spirit’s rivals surged on the report, with budget carriers like Frontier Airlines and JetBlue climbing by double digits. The big four — Delta Air Lines, United Airlines, American Airlines, and Southwest Airlines — rose by low single digits. Alaska Air and Allegiant also saw a bump.

markets
Helena Cheng

Estée Lauder gets a glow-up after earnings beat, guidance hike

Estée Lauder shares are soaring after the beauty giant released Q3 earnings results that topped expectations and raised its full-year outlook, while also expanding its restructuring plan.

The key numbers:

  • Revenue of $3.71 billion (compared to analysts’ estimate of $3.69 billion).

  • Adjusted earnings per share of $0.91 (estimate: $0.65).

Estée Lauder also lifted its full-year earnings outlook to a range of $2.35 to $2.45 per share, up from $2.05 to $2.25 previously.

The bottom line is getting flattered by job cuts, with management increasing that target to as many as 10,000 roles, up from a prior range of 5,800 to 7,000, as part of a broader effort to streamline operations and shift toward faster-growing sales channels.

The rally comes after a tough stretch for the stock, which is down more than 20% year to date, with the results inspiring hope that its turnaround efforts will bear fruit.

CEO Stéphane de La Faverie said fiscal 2026 is “promising to be the pivotal year we intended,” with the company expecting to restore organic sales growth and expand margins for the first time in four years.

Amid these positive signals, Estée Lauder flagged risks from tariffs, geopolitical tensions, and potential disruptions tied to the Middle East.

Matt Phillips
5/1/26

FLASHBACK

Stocks like Dell, Intel, Sandisk, Western Digital, and Cisco are on fire.

Latest Stories

Sherwood Media, LLC produces fresh and unique perspectives on topical financial news and is a fully owned subsidiary of Robinhood Markets, Inc., and any views expressed here do not necessarily reflect the views of any other Robinhood affiliate, including Robinhood Markets, Inc., Robinhood Financial LLC, Robinhood Securities, LLC, Robinhood Crypto, LLC, Robinhood Derivatives, LLC, or Robinhood Money, LLC. Futures and event contracts are offered through Robinhood Derivatives, LLC.
©2026 Sherwood Media, LLC