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The September stock market scaries reared their head on day 1 — will the pattern hold?

September has statistically been the stock market’s weakest month, across decades and even across borders.

Hyunsoo Rim

When Green Day sang “Wake Me Up When September Ends” in 2004, they were obviously talking about the stock market anomaly that’s bugged researchers and investors for years: that the ninth month of our calendars has statistically been the stock markets weakest, across decades and even borders.

With day 1 of September 2025 now in the books, the month might already be living up to its reputation, as the S&P 500 slipped 0.7% on Tuesday, dragged lower by high-flying AI names hitting the brakes.

Indeed, over the past 45 years, September has been the only month when the S&P 500 Index has averaged a loss. While it’s one thing to know September is weak on average, it’s another to see how often the month really goes south.

In the last decade alone, six Septembers have ended in the red, with four of the past five being especially rough. That includes a 9.3% plunge in 2022 — deeper than the drop seen in 2008 — when the Fed’s aggressive rate-hiking campaign in a bid to quell surging postpandemic inflation rattled investors.

Why September tends to be weak is maddening. Intuitively, it shouldn’t matter what month it is — but the phenomenon has been found to hold back to the 1930s. Various theories have been posited, starting with the seasonal moves that can add to selling pressure. Fund managers, for instance, sometimes clean up their portfolios before fiscal year-end in September and October, while some investors start early on selling losers to shrink their tax bill

One academic study pointed to “post-holiday blues”: when trading slows during summer breaks, bad news isn’t fully priced in, and markets adjust lower once investors return in September. Others have suggested that fewer hours of daylight could affect our moods, or that IPO seasonality could play a role, with bankers bringing more stocks to market after the summer lull to test investor appetite for equities. Pop psychology could add another layer — if many brace for a drop, it could be enough to spark a real drop on any hint of bad news.

And it’s not just on Wall Street: researchers found similar patterns across 47 countries, with average stock returns ~1% lower in the month following major school holidays. In fact, per RBC’s analysis, markets in Canada, the UK, and Hong Kong have all stumbled in September over the past five decades. 

Of course, seasonal influences are only ever going to be very marginal, at most. If the economy roars, inflation cools, AI makes a breakthrough, and geopolitical tensions abate, expect stocks to soar no matter what the calendar says.

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GameStop rallies after CEO Ryan Cohen purchases $10.6 million in company stock

Ryan Cohen isn’t waiting for any market cap and EBITDA performance milestones to get his hands on more shares of GameStop.

The CEO boosted his stake in the video game and collectibles retailer by roughly $10.6 million on Tuesday, purchasing 500,000 shares across a series of transactions at an average weighted price close to $21.12.

Shares are up nearly 2% in premarket trading on Wednesday.

Cohen owns approximately 8.45% of shares outstanding, making him the largest individual holder of the stock and the second-largest owner, trailing only index fund provider Vanguard. His last open market purchase of GameStop was on April 3, 2025 — also for 500,000 shares at a weighted price slightly higher than Tuesday’s buys.

GameStop recently announced a long-term pay package for Cohen that would tie his remuneration completely to the company and stock’s performance. If approved, it would see the CEO receive options that allow him to buy company stock at a discount if he’s able to concurrently achieve escalating levels of cumulative EBITDA and market cap milestones.

To receive the first tranche, Cohen would need GameStop to have the bottom-line results roughly on par with any three-year stretch of the 2010s, while attaining a market cap that the company only received on a closing basis during the 2021 meme stock episode.

During his tenure atop the company, Cohen has proven adept at controlling expenses and overseeing the rapid growth of GameStop’s collectibles business, resulting in the retailer generating positive cash flow from operations for a record six consecutive quarters.

Separately, board member Alain Attal also purchased about $251,000 in company stock on Tuesday.

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United Airlines rallies after Q4 earnings and Q1 profit guidance top estimates

Shares of United Airlines are rising after the bell on Tuesday, following the release of the carrier’s fourth-quarter and full-year earnings report.

United posted adjusted earnings per share of $3.10 in Q4, above the $2.92 per share expected by Wall Street analysts polled by Bloomberg. Sales of $15.4 billion were roughly in line with the consensus estimate.

The airline also:

  • Forecast full-year earnings per share between $12 and $14, bracketing Wall Street’s call for $13.04. For Q1, management sees EPS between $1.00 and $1.50, the midpoint of which is above the $1.16 expected by Wall Street.

  • Booked $13.93 billion in passenger revenue on the quarter, up nearly 5% year over year.

“Strong revenue momentum has continued into 2026,” according the company’s press release. “The week ending January 4th was the highest flown revenue week in United history, and the week ending January 11th was the highest ticketing week and the highest week for business sales in United history.”

UAL’s premium ticket revenue climbed 9% compared to a 7% increase in basic economy revenue. The “K-shaped economy” has become increasingly visible in travel trends at major US airlines. Last week, Delta’s revenue from first-class and business passengers eclipsed its main cabin revenue for the first time.

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