Starbucks has best. day. ever.
The market loves the CEO switcheroo
If you’re planning a management coup, this is about as good a market reaction as you could hope for.
Shares of Starbucks soared 24.5% on Tuesday, their best single-day gain since the shares went public in June 1992. The stock price careened higher after the Wall Street Journal broke the story that the company is replacing Laxman Narasimhan, CEO for about 16 months, with Chipotle CEO Brian Niccol in September.
The rise added roughly $20 billion to Starbucks’ market cap in a single session.
For sheer drama, the only session that could rival Tuesday occurred on July 1, 1999, when then-CEO Howard Schultz introduced a half-baked idea to expand the company’s costly and distracting foray into internet retailing, resulting in a cataclysmic collapse of 28%, which remains its worst day ever. The lede of the the Wall Street Journal’s story the next day: “Earth to Howard Schultz: Return from cyberspace. Your coffee needs you.”
But even after the surge in Starbucks shares on Tuesday, the stock still has been a clear money-loser for investors in recent years. Over the last five years it’s down roughly 1%, while the S&P 500 was up about 85% and the S&P 500 restaurants subdivision up 25% over the same period.