Strive, the Vivek Ramaswamy-backed bitcoin treasury company, is surging again on elevated retail interest
Strive Inc is building on Friday’s massive gain with a big advance in the premarket on Monday, up roughly 25% as of 5:21 a.m. ET.
As of 5:02 a.m. ET, the bitcoin treasury company’s ticker is among the most-referenced on Reddit’s r/wallstreetbets forum over the past 12 hours, per data from SwaggyStocks.
Record demand for bullish options propelled the bitcoin treasury company up 27% on Friday, with call volumes of 582,453. The activity was seemingly spurred by a tweet from Mike Alfred — a former entrepreneur and popular account on X who was recently appointed to the board of directors at Bakkt Holdings — who announced that he had taken a position in the name:
I have taken an initial 1M+ share stake in Strive Asset Management $ASST. Strive is one of the most promising BTC Treasury companies globally trading at an attractive level. You simply do not bet against a generational talent like @BenWerkman. @jameslavish too 💪 pic.twitter.com/b7CsRpvaod
— Mike Alfred (@mikealfred) October 24, 2025
Strive, which was co-founded by former GOP presidential hopeful Vivek Ramaswamy, positioned itself as a self-proclaimed “leader in the pushback against ESG and DEI mandates” before pivoting to become “the first publicly traded asset management firm to adopt a Bitcoin treasury strategy” in September, via a merger with Asset Entities.