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Luke Kawa

The biggest momentum ETF has lost its mojo by exiling the world’s only $4 trillion company

If you asked random people on the street — even those with only a passing interest in the stock market — what the most important and successful stock in the US has been lately, I’m guessing you’d get one answer that would stand head and shoulders above the rest:

SiessNvidia

It’s Nvidia, duh. The world’s only $4 trillion market cap company. And it got to be that way by being a stock that went up, a lot, very consistently. In other words, it was an obvious momentum stock.

Yet, when the iShares MSCI USA Momentum Factor ETF rebalanced its portfolio near the end of May, the chip designer was excluded from the ETF for the first time since Q1 2023. Nvidia had been in the top six holdings of the fund from Q2 2023, when its blockbuster earnings in May unofficially kicked the AI boom into high gear, through Q1 2025. And now, it’s gone.

The fund clearly is missing out on this loss of a former stalwart: quarter to date, Nvidia is up 8% in breaching the $4 trillion threshold, with its latest rally spurred by the easing of AI chip sales to China, while MTUM is down 1%.

MTUM’s constituents are determined by an algorithm that selects the stocks with the best risk-adjusted price momentum. It cannot be denied that there was a long period of time when Nvidia simply failed to demonstrate much momentum, and did experience some massive volatility. Shares were basically flat from late October 2024 through late June 2025, amid major drawdowns fostered by the DeepSeek freak-out and meltdown in momentum stocks that slightly preceded the subsequent tariff threats and announcements.

It’s easier to be correlated with something when you’re a part of its whole. And Nvidia is charting a distinctly different path now that it’s been cast out of the group.

The 21-session correlation between the daily swings in Nvidia and MTUM has dropped off monumentally, back down to (you guessed it) the lows it saw around the time it was last being added to the fund.

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American Eagle posts stronger-than-expected Q4 earnings and revenue

If American Eagle has seen farther, it is by standing on the shoulders of Sydney Sweeney.

The jeans seller posted adjusted earnings of $0.84 per share, ahead of the $0.71 expected by analysts polled by FactSet. It booked $1.76 billion in fourth-quarter revenue, versus the $1.74 billion consensus.

Shares initially climbed more than 5% after-hours before paring gains to about 2%.

“Compelling new product collections, supported by fresh marketing campaigns, led to higher demand trends in the quarter,” said CEO Jay Schottenstein.

American Eagle said it’s expecting same-store sales to grow by high single digits in the first quarter.

Marketing controversy has proved to be a powerful mover of denim for AE. In its third-quarter earnings call in December, AE said its partnership with Sydney Sweeney — together with a Travis Kelce partnership — had garnered more than 44 billion impressions. The retailer hit meme stock status last July when it initially launched its “Sydney Sweeney has great jeans” campaign.

As of Wednesday’s close, American Eagle shares had climbed 120% since the Sweeney ad first landed.

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Investors are itching to buy the dip in memory stocks

The intense drubbing in South Korean stocks, with the benchmark Korean index (KOSPI) falling nearly 20% in its first two trading days of the week following a Monday holiday, represented a serious threat to the hottest AI trade: memory stocks.

South Korea’s market is dominated by two high-bandwidth memory giants: SK Hynix and Samsung.

After Tuesday’s tumble, US investors seemingly said enough is enough: it’s a buy-the-dip opportunity.

US memory stocks like Micron, Sandisk, Western Digital, and Seagate Technology Holdings are posting massive gains on the day. The advance comes amid positive commentary at a Morgan Stanley conference on demand for memory chips.

Even more interestingly, the iShares MSCI South Korea ETF is up big today despite the KOSPI falling 12% overnight, its largest drop on record. The ETF’s outperformance of the South Korean equity gauge is the largest since 2008, as the global financial crisis raged.

The daily performance of these two can differ materially since they trade at different times and don’t track precisely the same things. US investors are making the bet that a potential break in this momentum trade and the potential for an unwind of retail leverage in South Korean markets be damned, big drops in memory stocks are meant to be bought.

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