Unity soars on strong Q1 preliminary results and news it will exit non-strategic ad business
Unity Software is up around 15% in premarket trading on Friday after the gaming software company announced preliminary results for Q1 2026 that were above guidance, largely driven by its Vector AI ad engine.
Per Unity’s statement released after the bell on Thursday, the company now expects Q1 sales to fall between $505 million to $508 million, above its guidance of $480 million to $490 million, and ahead of analyst expectations of $494 million (compiled by FactSet). The company also now forecasts adjusted EBITDA to land between $130 million and $135 million, topping its guidance for $105 million to $110 million and representing a 58% rise from last year.
In the preliminary report, Unity President and CEO Matt Bromberg highlighted Vector, its AI ad tool that matches players with games, delivering “better long term results” for its advertisers, as a key driver. The company expects ~$352 million from its Grow segment, which includes Vector.
Unity also announced that it will be exiting its ironSource Ads Network starting April 30, which has been waned of late to represent only 11% of total revenue growth in the previous quarter. In addition, Unity has engaged a financial advisor to divest its Supersonic game publishing business, noting that these changes will drive “faster revenue growth, increased Adjusted EBITDA, and higher Adjusted EBITDA margins.”