Markets
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Helena Cheng

Victoria’s Secret jumps after posting surging sales and raising full-year outlook

Victoria’s Secret shares are up more than 40% in early trading after the apparel retailer delivered a strong Q1 earnings beat and substantially lifted its full-year guidance. It was a welcome win for the company as it officially changed its stock ticker symbol to VSXY from VSCO on the New York Stock Exchange.

Key numbers:

  • Adjusted earnings per share of $0.60 (compared to analyst estimates of $0.30).

  • Net sales of $1.56 billion, a 15% year-over-year increase (estimate: $1.52 billion).

  • Adjusted operating income of $80 million (estimate: $42 million).

Comparable sales rose 13% during the quarter, beating the estimated 12%. The company said double-digit growth was recorded across its Victoria’s Secret, PINK, and Beauty brands, as well as across stores and direct and international channels.

Buoyed by the strong momentum, management raised the retailer’s full-year guidance. Victoria’s Secret now projects full-year net sales to reach between $7.03 billion and $7.13 billion, up from a previous cap of $6.95 billion. Adjusted operating income is now anticipated to land between $550 million and $580 million, a jump from the previously projected range of $430 million to $460 million.

“Our customer responded strongly to our product innovation, emotionally resonant storytelling, and distinct brand projection, driving double-digit growth in new customer acquisition, increased regular-price selling, and broad-based strength across categories, channels, and geographies,” CEO Hillary Super said in a statement. “These results reflect the progress we are making against our Path to Potential strategy as we continue to strengthen customer connection, build brand heat, and drive sustainable long-term growth.”

The company’s “Path to Potential” transformation strategy was launched to right-track the business after a multiyear stretch of declining sales and cultural scrutiny. The changed ticker also signals a fresh corporate chapter under Super, who is steering the retailer through a major brand turnaround.

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