Of those who canceled their streaming service in the prior year, 34.2% rejoined in 2024, according to data from subscription-analytics provider Antenna published in The Wall Street Journal. That’s up from 29.8% in 2022. In other words, more people are pausing rather than truly canceling their streaming subscriptions. Call it the “Succession” phenomenon, in which consumers turn off and on their services based on what’s airing or what sports are in season. But as streaming subscriptions get more expensive, especially if you don’t want ads, people are becoming more likely to turn them on and off.