Of those who canceled their streaming service in the prior year, 34.2% rejoined in 2024, according to data from subscription-analytics provider Antenna published in The Wall Street Journal. That’s up from 29.8% in 2022. In other words, more people are pausing rather than truly canceling their streaming subscriptions. Call it the “Succession” phenomenon, in which consumers turn off and on their services based on what’s airing or what sports are in season. But as streaming subscriptions get more expensive, especially if you don’t want ads, people are becoming more likely to turn them on and off.
If you’ve already made plans for a Mother’s Day gift in advance of this Sunday, congratulations. But if alarm bells are suddenly ringing, consider this a gentle reminder that, like a sizable share of the US population this time of year often does, you can still scrape together some last-minute flowers for the woman who carried you for nine months.
Data from Google Trends reveals that searches for “same day flower delivery” spike in the US in May every year, when Mother’s Day takes place. As we noted last February, the same query also gains traction around Valentine’s Day.
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This year, however, it appears that searches for last-minute flowers have remained elevated in the last two months after the usual peak in February — with the search interest this April actually exceeding that seen around Cupid’s Day.
Honestly, we’re not sure why searches are spiking a little early. One explanation might be that Passover and Easter have overlapped at the start of April, and Americans wanted to celebrate with some flowers. Maybe it’s a host of Claude bots that are now running errands for AI-obsessed execs — or perhaps Americans are just impulse-buying some seasonal spring blooms after an unusually warm March, without a particular occasion.
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