European regulators will examine if Apple’s maps and ads businesses require stricter oversight
Apple has notified European regulators that its Apple Maps and Apple Ads platforms meet the threshold to be called “gatekeepers” under the European Commission’s Digital Markets Act, the European Commission said.
European antitrust regulators will now examine if the tech giant’s Maps and Ads units should be subject to stricter regulation. According to the DMA, when a platform reaches 45 million monthly active users and a market cap of €75 billion ($79 billion), it triggers the “gatekeeper” designation and additional rules apply.
While Apple notified regulators that the threshold has been met, it is pushing back on the designation, saying in a rebuttal to rule makers that the platforms are actually relatively small compared to the competition in Europe and should be excluded. The EC has 45 working days to make a final determination about the designation, and Apple would have six months to comply, Reuters reported.
European antitrust regulators will now examine if the tech giant’s Maps and Ads units should be subject to stricter regulation. According to the DMA, when a platform reaches 45 million monthly active users and a market cap of €75 billion ($79 billion), it triggers the “gatekeeper” designation and additional rules apply.
While Apple notified regulators that the threshold has been met, it is pushing back on the designation, saying in a rebuttal to rule makers that the platforms are actually relatively small compared to the competition in Europe and should be excluded. The EC has 45 working days to make a final determination about the designation, and Apple would have six months to comply, Reuters reported.
