Tech
Antitrusted

A judge rules that Google’s a monopoly in a massive antitrust L for Big Tech

Rebecca Moretti / Wednesday, August 07, 2024
Default problems (Andrew Matthews/Getty Images)
Default problems (Andrew Matthews/Getty Images)

Do not pass go… On Monday, a US federal judge ruled that Google broke the law to become a search monopoly. It’s the first anti-monopoly ruling against a Big Tech company in decades, and it’s a major loss for Google. Judge Amit Mehta didn’t mince his words, saying: “Google is a monopolist, and it has acted as one to maintain its monopoly.” The decision came as a result of a US Justice Department lawsuit filed against Google in 2020. Google plans to appeal.

  • Monopolies are illegal in the US under the Sherman Act, and the court found that Google made illegal anticompetitive moves to sustain its search dominance.

  • Just Google it: The company controls roughly 90% of the digital search market and has a 95% share of the market on smartphones.

The result could be a huge blow… to Google parent Alphabet. The worst-case scenario would be a forced divestiture of its search biz, which last quarter accounted for nearly 60% of its total revenue (search raked in nearly $43B). But one antitrust expert told Sherwood it’s unlikely that Alphabet will have to break up with search. What’s more likely: Google will be ordered to stop paying to be the default search engine on browsers.

  • Google has exclusive agreements with Apple and Android manufacturers like Samsung to be the default search on their default browsers.

  • Billions on the line: Court documents showed that in 2022 Google paid Apple $20B to be the default in Safari. In 2021, Google paid companies over $26B to be the default.

  • In 2020, Google estimated it could lose up to 80% of its iPhone and iPad search volume if it gave up its Apple default, which could result in ~$33B in lost revenue.

Big Tech’s big reckoning is here… With this week’s historic ruling, regulators proved that their long-fought efforts could pay off. The US gov’t also has brought anti-monopoly lawsuits against Apple, Meta, and Amazon, and another antitrust case vs. Google is going to trial next month. Meantime, EU regulators have been aggressively enforcing competition rules (Apple’s facing the possibility of up to a $38B fine).

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