Amazon launches AI chatbot to help create and distribute ads and ad agency investors don’t care
Amazon has launched a “creative partner” AI chatbot to help small businesses create ads and distribute them. The tool, currently in beta, helps users create the ads themselves, including video, with text prompts and then can place them across Amazon’s ad inventory, including outside websites and platforms Amazon has deals with, including Netflix.
Typically an announcement like this one pummels big advertising firms, whose livelihoods may or may not be threatened by the tech, but today Omnicom, Interpublic, WPP aren’t sinking on the news.
But perhaps the continuous stream of AI ad tool announcements from tech giants like Google, Amazon, and Meta is already baked into ad agencies’ stock prices. The ad agencies listed above are all down for the year.
Or perhaps these tools really are only for small businesses that can’t afford to work with big ad agencies.
“We’re not talking about professional marketers. These are customers that really need our help growing their business,” Jay Richman, Amazon’s vice president of product and technology, told The Wall Street Journal. Meta CEO Mark Zuckerberg, whose company expects to fully automate ad creation next year, said something similar on the company’s latest earnings call.
Typically an announcement like this one pummels big advertising firms, whose livelihoods may or may not be threatened by the tech, but today Omnicom, Interpublic, WPP aren’t sinking on the news.
But perhaps the continuous stream of AI ad tool announcements from tech giants like Google, Amazon, and Meta is already baked into ad agencies’ stock prices. The ad agencies listed above are all down for the year.
Or perhaps these tools really are only for small businesses that can’t afford to work with big ad agencies.
“We’re not talking about professional marketers. These are customers that really need our help growing their business,” Jay Richman, Amazon’s vice president of product and technology, told The Wall Street Journal. Meta CEO Mark Zuckerberg, whose company expects to fully automate ad creation next year, said something similar on the company’s latest earnings call.
