Amazon says it has 315 million monthly active viewers for its Prime Video ads, according to Deadline, up from 200 million in April of 2024. The number comes just a week after Netflix said it had 190 million monthly active viewers.
The self-reported numbers have different methodologies. Netflix counts the number of ad-tier subscribers who’ve watched at least one minute of ads per month and multiplies that by its estimated household size. Amazon’s number represents an unduplicated average monthly active ad-supported audience across its programming from September 2024 through August 2025.
The services themselves also aren’t exactly comparable. Netflix charges $7.99 a month for its ad-supported tier while Prime Video comes bundled as part of Amazon Prime — and now automatically comes with ads unless consumers pay an extra $2.99 per month to remove them.