Amazon says it has 315 million monthly active viewers for its Prime Video ads, according to Deadline, up from 200 million in April 2024. The number comes just a week after Netflix said it had 190 million monthly active viewers.
The self-reported numbers have different methodologies. Netflix counts the number of viewers who've watched at least one minute of ads per month and multiplies that by their estimated household size. Amazon’s number represents an unduplicated average monthly active ad-supported audience across its programming from September 2024 through August 2025.
The services themselves also aren’t exactly comparable. Netflix charges $7.99 a month for its ad-supported tier, while Prime Video comes bundled as part of Amazon Prime — and now automatically comes with ads unless consumers pay an extra $2.99 per month to remove them.
Correction: An earlier version of this story stated that Netflix’s monthly active viewers were among ad-tier subscribers, but it actually includes all subscribers.