A single comment from an Apple exec about AI search is upending the tech pecking order

Apple bigwig Eddy Cue’s comments Wednesday about potentially adding AI-powered search to his company’s Safari browser could be a massive blow for Google’s decades-long dominance in web searches. Investors ran for the hills, sending Google’s stock down 8.4% in recent trading, pulling the broader market down with it.

Cue, Apple’s senior vice president of services, said while testifying in the Department of Justice case against Google that Apple was “actively looking at” adding AI-powered search to its Safari browser. Cue said OpenAI, Perplexity, and Anthropic were possible options to add to Safari in the future, according to the report: “We will add them to the list — they probably won’t be the default.” 

An 8% drawdown in Google stock reflects a staggering roughly $150 billion worth of market cap destroyed in a span of minutes. Shares of Apple were recently down 1.8%. The S&P 500 also dropped on the news, falling about 0.6% from peak to trough before recovering some ground to become barely green for the day as of 12:37 p.m. ET.

Another sign that AI may be making seismic changes to the web search industry: Bloomberg reports that Cue also said today that Apple saw in-browser searches fall for the first time in April, which he suspected was due to AI. 

Court documents in 2024 revealed that Google paid Apple $20 billion in 2022 to be the default search engine in the Safari browser. That deal was ruled to be illegal last summer. 

It’s unclear whether a shift to AI search results would box Google out of Apple’s browser search, but to put the amount into context, Apple generated $394 billion of revenue in 2022, so a $20 billion payment would be the equivalent of about 5% of that total.

While Google’s search business generated $50.7 billion last quarter, it’s also investing heavily in AI. Alphabet CEO Sundar Pichai recently said he hopes to reach a deal with Apple to include the model on iPhones this year. 

Cue’s comments appear to show that within Apple, execs see the shift to AI-powered search as inevitable. 

Cue testified, “There’s enough money now, enough large players, that I don’t see how it doesn’t happen.”