Apple debuts $599 Google Chromebook competitor
Apple’s latest product announcement this week is an opening salvo against Google’s ubiquitous Chromebook. On Wednesday, the iPhone maker unveiled the MacBook Neo, which starts at $599 — or $499 for students — the lowest price ever for a MacBook. Apple typically skews to the high end of the market.
The Neo is still more expensive than typical Chromebooks, which are hugely popular in schools, but it’s less stripped down, with a sharper display, aluminum case, and a more powerful processor than many Chromebook models.