Apple is up on news it’s considering using OpenAI or Anthropic to power its AI assistant
The updated AI assistant Apple announced at its developer conference last year never came to fruition. Instead, the Apple Intelligence-powered Siri was rife with errors and was never able to pull contextual information from your chats and emails to provide better answers, as promised.
At this year’s WWDC, we barely heard about Siri at all. “We’re continuing our work to deliver the features that make Siri even more personal,” SVP of Software Craig Federighi said in one of the only mentions of the assistant in the 90-minute presentation. “This work needed more time to reach a high-quality bar and we look forward to sharing more about it in the coming year.”
Now Bloomberg is reporting that Apple is looking for a solution that plays to its strengths: other people’s software.
Apple has been in talks with both OpenAI and Anthropic about using their large language models to power Siri, asking them “to train versions of their models that could run on Apple’s cloud infrastructure for testing.” Apple already had been giving the users the option to use ChatGPT for web-based search queries — a tedious extra step — but powered the assistant itself using its own technology.
The pivot would be an acknowledgement of failure in its own AI efforts, but could be a practical next step for a company that seems to be falling behind its peers.
Apple stock is up over 2% today since the report came out.
At this year’s WWDC, we barely heard about Siri at all. “We’re continuing our work to deliver the features that make Siri even more personal,” SVP of Software Craig Federighi said in one of the only mentions of the assistant in the 90-minute presentation. “This work needed more time to reach a high-quality bar and we look forward to sharing more about it in the coming year.”
Now Bloomberg is reporting that Apple is looking for a solution that plays to its strengths: other people’s software.
Apple has been in talks with both OpenAI and Anthropic about using their large language models to power Siri, asking them “to train versions of their models that could run on Apple’s cloud infrastructure for testing.” Apple already had been giving the users the option to use ChatGPT for web-based search queries — a tedious extra step — but powered the assistant itself using its own technology.
The pivot would be an acknowledgement of failure in its own AI efforts, but could be a practical next step for a company that seems to be falling behind its peers.
Apple stock is up over 2% today since the report came out.
