New Line Cinema's "Lord Of The Rings" Gets 13 Oscar Nominations

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one name to rule them all

Behold! Another “Lord of the Rings”-inspired company is revealed

Venture capitalist Peter Thiel’s affection for Tolkien-inspired names is legendary.

7/3/25 8:26AM

When it comes to tech startups, what’s in a name?

Today, a lot of them end with “AI.” Sometimes, you pivot and change the name to reflect your company’s new focus. And sometimes you just want to evoke a mythic power and flex your nerdy bona fides.

There’s one source of inspiration that tech startups have turned to more than others: the works of JRR Tolkien. Especially when venture capitalist Peter Thiel is involved.

This week the Financial Times reported that Thiel, along with Palmer Luckey, the cofounder of weapons and surveillance systems manufacturer Anduril, returned to Middle Earth for the name of the new national bank they’re starting to take the place of Silicon Valley Bank, which served a large part of the tech startup and venture capital world before collapsing in 2023.

“Erebor Bank” takes its name from Erebor, otherwise known as the “Lonely Mountain,” which featured prominently in Tolkien’s 1937 novel “The Hobbit.” Erebor is home to Smaug the dragon, who, like President Trump, surrounds himself with gold.

Let’s see if you can pick the real company names inspired by Tolkien’s works from the fake ones we made up.

(If you need some help, we’ve got two spoilers below the quiz)

Palantir, cofounded by Thiel, is named for the cursed seeing stones that allowed Sauron to pry into the minds of the Hobbits in “Lord of the Rings.”

Luckey’s Anduril is named for the mystical sword reforged from the legendary Shards of Narsil, a name chosen by Aragorn, which translates to “Flame of the West.”

Jon Keegan1h

Apple poaches Meta’s chief legal officer

Just a day after Meta announced that it had hired away Apple’s user interface design lead, Apple has announced that it’s poached Jennifer Newstead, Meta’s chief legal officer, to become Apple’s new general counsel. Kate Adams, Apple’s general counsel since 2017, will be retiring late next year.

Apple also announced the retirement of Lisa Jackson, vice president for Environment, Policy, and Social Initiatives, who will leave the company in late January 2026.

The flurry of high-level management changes at Apple happens amid fervent speculation that CEO Tim Cook may be retiring soon.

Apple announces executive transitions

Apple also announced the retirement of Lisa Jackson, vice president for Environment, Policy, and Social Initiatives, who will leave the company in late January 2026.

The flurry of high-level management changes at Apple happens amid fervent speculation that CEO Tim Cook may be retiring soon.

Jon Keegan5h

EU calls for bids to build “AI gigafactories” in 2026

The European Union wants to shore up its domestic AI infrastructure and reduce its dependence on American tech companies.

To further this goal, the bloc is planning on accepting bids to build EU-based “AI gigafactories,” according to a report from The Wall Street Journal.

EU Executive Vice-President for Tech Sovereignty, Security and Democracy Henna Virkkunen announced that bids would begin in January or February, per the report.

As the AI arms race heats up, countries are racing to secure their own sovereign AI infrastructure, including building their own AI models that reflect their culture and language and offer control over cloud computing resources.

Europe is lagging behind the US and Asia in AI infrastructure. But it may be hard for the EU to fully break free of American tech — unlike the US and China, there is no European alternative for the powerful GPUs needed to train and run AI models. It’s very likely that any AI gigafactories in the EU will be filled with GPUs from Nvidia.

EU to Open Bidding for AI Gigafactories in Early 2026

EU Executive Vice-President for Tech Sovereignty, Security and Democracy Henna Virkkunen announced that bids would begin in January or February, per the report.

Jon Keegan7h

Google’s AI chip business could be a $900 billion boon for the company

Google may be sitting on a massive new business that it has yet to fully exploit.

Google’s custom tensor processing unit (TPU) AI chips have been getting a lot of attention recently, making the tech world wonder if there are other ways to power its AI dreams rather than just by using Nvidia’s GPUs.

Bloomberg spoke with analysts who estimate that, if it does decide to sell its chips to others, Google could capture 20% of the AI market, making it a $900 billion business. For comparison, Google Cloud pulled in $43.2 billion of revenue last year.

Even if Google just sticks with renting access to its TPUs, it will continue to drive down costs and increase margins as it ekes out performance improvements, such as the 30x improvement in power efficiency that the latest generation of TPUs has delivered for the company.

Alphabet’s AI Chips Are a Potential $900 Billion ‘Secret Sauce’

Rani Molla8h

OpenAI’s Sam Altman has explored bringing his feud with Tesla’s Elon Musk to space

Billionaires, they’re just like us: they want to bring their terrestrial beefs to outer space.

OpenAI CEO Sam Altman has explored buying or partnering with a rocket company to compete with Tesla CEO Elon Musk’s SpaceX, The Wall Street Journal reports. The two billionaires have had numerous public feuds over the years that have played out in the courts and on social media. They also both lead AI companies that have insatiable needs for data centers and have publicly discussed building data centers in space.

Altman seems like he thinks this could be more than science fiction. He reportedly reached out to rocket maker Stoke Space to potentially make equity investments in the company to get a controlling stake, though the talks are no longer active, WSJ reports.

Or perhaps he just wanted a Sherwood bobblehead of himself.

Jon Keegan8h

Report: Meta to slash metaverse, VR spending by up to 30%

Four years after changing its name to reflect its focus on the loosely defined “metaverse,” Meta is planning deep cuts to the company’s money-losing virtual reality efforts, according to a report from Bloomberg.

Meta’s Reality Labs division, home to the teams working on metaverse products — which include Quest VR headsets, Horizon Worlds, and its Ray-Ban Meta glasses — has lost about $70 billion since the company started breaking out the unit in 2020.

The company has struggled to get consumers to buy into CEO Mark Zuckerberg’s vision of working and playing in virtual reality worlds, like the company’s Horizon Worlds platform.

Investors seem to love the news of the pivot, as shares shot up as much as 5% in early trading.

Meta’s recent hiring spree of AI superstars from competitors for its Meta Superintelligence Labs shows that the company’s attention is now all in on AI.

Meta’s Zuckerberg Plans Deep Cuts for Metaverse Efforts