BYD says it’s beating Tesla in Europe because it offers more models
In an interview with Bloomberg, BYD Executive Vice President Stella Li laid out how the Chinese EV company has been able to pass Tesla in Europe.
BYD outsold Tesla on the continent for the first time earlier this year, as Tesla sales have plummeted there in part due to CEO Elon Musk’s political machinations. Meanwhile, BYD, which says it’s seeing customers switching from premium brands including Tesla, says in “almost every single top auto market [in Europe] BYD performance is outstanding.”
How is the company doing it? “We have more models,” Li said. “It’s just very simple.” Li said the company has seven to nine EV models in the European markets in addition to plug-in hybrid electric vehicles, which she says attract “stubborn” people who will only drive gas cars.
Tesla, on the other hand, has far fewer models in total and offers only the S, 3, X, and Y (yes, they spell SEXY) in Europe. Its latest model, the Cybertruck, isn’t yet available there.
How is the company doing it? “We have more models,” Li said. “It’s just very simple.” Li said the company has seven to nine EV models in the European markets in addition to plug-in hybrid electric vehicles, which she says attract “stubborn” people who will only drive gas cars.
Tesla, on the other hand, has far fewer models in total and offers only the S, 3, X, and Y (yes, they spell SEXY) in Europe. Its latest model, the Cybertruck, isn’t yet available there.
