Instagram Reels is coming to a TV near you
Move over, Netflix. Meta is bringing Instagram Reels to a TV near you. The company on Tuesday unveiled its first dedicated TV app, letting users watch its short-form, user-generated videos on bigger screens. The app will debut on Amazon’s Fire TV before expanding to other platforms.
Instagram now competes not only with social video rivals like TikTok and YouTube, but increasingly with long-form streaming entertainment as well. Netflix, for instance, has argued that it needs to buy Warner Bros. Discovery in order to better compete with platforms like YouTube, which people spend more time watching on TV than anything else. YouTube may offer traditional streaming bundles, but much of its content still comes from user uploads — underscoring how deeply social video has encroached on the living room.
Instagram’s new TV app suggests Meta sees the same opportunity: if social video is already capturing big-screen attention, it wants a larger share of it.
Instagram now competes not only with social video rivals like TikTok and YouTube, but increasingly with long-form streaming entertainment as well. Netflix, for instance, has argued that it needs to buy Warner Bros. Discovery in order to better compete with platforms like YouTube, which people spend more time watching on TV than anything else. YouTube may offer traditional streaming bundles, but much of its content still comes from user uploads — underscoring how deeply social video has encroached on the living room.
Instagram’s new TV app suggests Meta sees the same opportunity: if social video is already capturing big-screen attention, it wants a larger share of it.