Ives raises Apple price target to Wall Street high of $310, citing a “real upgrade cycle” for iPhones
Wedbush Securities analyst Dan Ives raised his Apple price target to $310 from $270 thanks to “early strong demand signs” for the iPhone 17, which he says is tracking 10% to 15% ahead of the iPhone 16 at this point.
That $310 price target is the highest among Wall Street analysts polled by Bloomberg.
Ives said the Street’s estimate of about 230 million iPhone unit sales for Apple’s upcoming fiscal year is conservative and instead thinks the company is on track to sell 240 million to 250 million units in FY26. Ives wrote:
“The combination of a pent-up consumer upgrade cycle with our estimates of 315 million of 1.5 billion iPhones globally not upgrading their iPhones in the last 4 years, coupled with some design changes/enhancements have been the magical formula out of the gates.”
Sherwood News reported last week that redesigned iPhone models, which went on sale Friday, are seeing more interest than they have in three years — a phenomenon we speculate might have less to do with the iPhone itself and more to do with a natural upgrade cycle, as the rush of phones purchased in 2020 and 2021 become obsolete.