Ives says he’s “relatively disappointed” in the price point of lower-cost Tesla models

On Tuesday, Tesla unveiled its long-awaited lower-cost cars, which turned out to be downgraded versions of the existing Model Y and Model 3. Tesla bull and Wedbush Securities analyst Dan Ives wasn’t particularly impressed with the price point, noting that it’s “still relatively high versus other vehicles on the market.”

The Model Y Standard and Model 3 Standard cost about $40,000 and $37,000, respectively. That’s more than the Model Y Premium and Model 3 Premium — what previous editions (or “trim levels”) are now called — cost last month, before the US federal government’s $7,500 tax credit expired. And the Standard models are missing a lot of Premium features, including Autopilot, second-row screens, and Tesla’s iconic glass roofs, among numerous other downgrades.

In other words, Tesla buyers will now be paying more for less, in what amounts to car-sized shrinkflation.

The stock closed down 4.5% yesterday on the news.

Ives doesn’t think it’s the end of the world but is “disappointed” in the price tag:

“We believe the launch of a lower cost model represents the first step to getting back to a ~500k quarterly delivery run-rate which will be important to stimulate demand for its fleet with the EV tax credit expiring at the end of September but we are relatively disappointed with this launch as the price point is only $5k lower than prior Model 3’s and Y’s.”