Jefferies raises its Microsoft price target to $600, saying Copilot adoption is growing
The firm surveyed enterprise decision-makers and found Copilot adoption is ramping faster than ChatGPT.
After surveying 40 large enterprise decision-makers about Microsoft, Jefferies has raised its price target on the tech giant to $600 from $550, citing faster adoption of M365 Copilot versus OpenAI’s ChatGPT. The firm found that 82% of respondents have adopted Copilot compared to 71% for ChatGPT. It also found that 57% are significantly or modestly increasing Azure cloud spend due to Copilot, compared with 36% in the last survey in September. Jefferies expects Copilot to drive more than $11 billion in revenue in the 2026 calendar year.
Last month, Wedbush Securities analyst Dan Ives also raised his price target on Microsoft to $600, citing “incrementally bullish recent AI customer checks in the field with a massive adoption wave of Copilot and Azure monetization now on the doorstep for Microsoft.” Both Wedbush and Jefferies’ notes contradict a report last month by Bloomberg saying Microsoft’s sales team was having trouble convincing companies to use Copilot over ChatGPT, which many employees prefer.
Of course, the people making the decisions have different incentives than the employees at large, including the consideration of Microsoft’s long-standing and deep existing relationships with its client companies.
Microsoft is up 0.4% in early trading.