Meta heads the Starbucks route
Once upon a time, Facebook was a place where people would catch up with their friends and family. Over time, its parent company, Meta, began pushing a lot more content from strangers in a bid to get users to spend more time on the platform.
Now Facebook is trying to revert to a simpler time, when you kept up with friends you presumably knew and not recommended content from across the platform. With its revamped Friends tab, users in the US and Canada can choose to only see posts from people they follow.
This is one of several “OG” Facebook experiences the company says it plans to add throughout the year.
The move is reminiscent of that of another iconic American brand recently: Starbucks. The company’s new CEO, Brian Niccol, is trying to wind back the clock to the ’90s by bringing back Sharpies so employees can once again misspell customers’ names on their cups, reintroducing the self-serve condiment bar, and serving to-stay coffee in ceramic mugs.
“We might have made some mistakes on this one,” Niccol said on an earnings call this month of the company’s shift away from its roots as it grew. “Now we have to go back and fix it.”
For Meta so far, the move doesn’t appear to be moving the stock.
This is one of several “OG” Facebook experiences the company says it plans to add throughout the year.
The move is reminiscent of that of another iconic American brand recently: Starbucks. The company’s new CEO, Brian Niccol, is trying to wind back the clock to the ’90s by bringing back Sharpies so employees can once again misspell customers’ names on their cups, reintroducing the self-serve condiment bar, and serving to-stay coffee in ceramic mugs.
“We might have made some mistakes on this one,” Niccol said on an earnings call this month of the company’s shift away from its roots as it grew. “Now we have to go back and fix it.”
For Meta so far, the move doesn’t appear to be moving the stock.
