Meta partners with the UFC but gets pummeled anyway
Meta CEO Mark Zuckerberg, who recently told Joe Rogan that corporate culture could benefit from “masculine energy,” seems to be putting his money where his mouth is. Yesterday, the social media company announced a multiyear partnership with the Ultimate Fighting Championship to become its “official fan technology partner.”
From the UFC press release:
“Meta will collaborate with UFC to use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before. In addition, Meta will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.”
But Meta’s new masculine energy isn’t saving it from the tariff-driven market rout. Its stock is getting beat up just like everyone else, including its social media and tech peers. Tech hardware companies — like those, say, producing AI glasses in Southeast Asia — are getting hit especially hard from levies.
Additionally, that “masculine energy” might be bad for Meta in other ways. The company lists Zuckerberg’s love of combat sports as a risk factor in its annual report.
Meta is trading down roughly 6% today.
“Meta will collaborate with UFC to use Meta’s technology platforms, services, and products, including Meta AI, Meta Glasses, Meta Quest, Facebook, Instagram, WhatsApp and Threads, to immerse fans deeper into UFC content than ever before. In addition, Meta will become the Official AI Glasses Partner of UFC and will work with UFC to creatively use their groundbreaking AI glasses in compelling ways at UFC events.”
But Meta’s new masculine energy isn’t saving it from the tariff-driven market rout. Its stock is getting beat up just like everyone else, including its social media and tech peers. Tech hardware companies — like those, say, producing AI glasses in Southeast Asia — are getting hit especially hard from levies.
Additionally, that “masculine energy” might be bad for Meta in other ways. The company lists Zuckerberg’s love of combat sports as a risk factor in its annual report.
Meta is trading down roughly 6% today.
