Ads are coming to Threads soon
You knew it was going to happen eventually. Meta will be bringing ads to Threads in early 2025, according to a report by The Information.
Meta CEO Mark Zuckerberg recently said that Threads has 275 million users, and that the platform is adding a million users per day. Threads is closing in on Elon Musk’s X, which is reported to have 332 million monthly active users.
Earlier this year, Instagram lead Adam Mosseri acknowledged the platform would eventually roll out ads. In a post on Threads, Mosseri wrote:
“At the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.”
Advertising is the largest source of revenue for Meta, which pulled in nearly $40 billion in ads during the third quarter alone.
The post-Twitter social-media landscape is growing increasingly fractured after Musk’s purchase of the platform in 2022 for $44 billion. Musk’s close relationship with President-elect Donald Trump has driven many users from X. Just last week, 115,000 users left X, which coincided with a massive spike in sign-ups for Bluesky, another Twitter replacement.
Bluesky reported adding a million new users to its user base since the US election last week, bringing it to 15 million users total. And for the first time this week, Bluesky passed Threads on the US iOS app store to reach the No. 1 spot in social-networking apps.
Earlier this year, Instagram lead Adam Mosseri acknowledged the platform would eventually roll out ads. In a post on Threads, Mosseri wrote:
“At the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.”
Advertising is the largest source of revenue for Meta, which pulled in nearly $40 billion in ads during the third quarter alone.
The post-Twitter social-media landscape is growing increasingly fractured after Musk’s purchase of the platform in 2022 for $44 billion. Musk’s close relationship with President-elect Donald Trump has driven many users from X. Just last week, 115,000 users left X, which coincided with a massive spike in sign-ups for Bluesky, another Twitter replacement.
Bluesky reported adding a million new users to its user base since the US election last week, bringing it to 15 million users total. And for the first time this week, Bluesky passed Threads on the US iOS app store to reach the No. 1 spot in social-networking apps.
