Tech
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Jon Keegan

Ads are coming to Threads soon

You knew it was going to happen eventually. Meta will be bringing ads to Threads in early 2025, according to a report by The Information.

Meta CEO Mark Zuckerberg recently said that Threads has 275 million users, and that the platform is adding a million users per day. Threads is closing in on Elon Musk’s X, which is reported to have 332 million monthly active users.

Earlier this year, Instagram lead Adam Mosseri acknowledged the platform would eventually roll out ads. In a post on Threads, Mosseri wrote:

“At the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.”

Advertising is the largest source of revenue for Meta, which pulled in nearly $40 billion in ads during the third quarter alone.

The post-Twitter social-media landscape is growing increasingly fractured after Musk’s purchase of the platform in 2022 for $44 billion. Musk’s close relationship with President-elect Donald Trump has driven many users from X. Just last week, 115,000 users left X, which coincided with a massive spike in sign-ups for Bluesky, another Twitter replacement.

Bluesky reported adding a million new users to its user base since the US election last week, bringing it to 15 million users total. And for the first time this week, Bluesky passed Threads on the US iOS app store to reach the No. 1 spot in social-networking apps.

Meta to Launch Ads on Threads in Early 2025

Meta to Launch Ads on Threads in Early 2025

Earlier this year, Instagram lead Adam Mosseri acknowledged the platform would eventually roll out ads. In a post on Threads, Mosseri wrote:

“At the end of the day we’re a business and Threads needs to make enough money to pay for the people and servers that it takes to run the service and provide it to people for free.”

Advertising is the largest source of revenue for Meta, which pulled in nearly $40 billion in ads during the third quarter alone.

The post-Twitter social-media landscape is growing increasingly fractured after Musk’s purchase of the platform in 2022 for $44 billion. Musk’s close relationship with President-elect Donald Trump has driven many users from X. Just last week, 115,000 users left X, which coincided with a massive spike in sign-ups for Bluesky, another Twitter replacement.

Bluesky reported adding a million new users to its user base since the US election last week, bringing it to 15 million users total. And for the first time this week, Bluesky passed Threads on the US iOS app store to reach the No. 1 spot in social-networking apps.

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Prediction markets have, predictably, been given a boost by the summer of sports

Major platforms like Kalshi and Polymarket have seen huge upticks in users of late, thanks in no small part to what’s felt like a recent sporting smorgasbord, with major competitions across hockey, basketball, and soccer soaking up fans’ time (and spending, clearly) at the outset of summer.

While gaming industry groups may not like it, there’s been a huge change in the methods people are using to put money on the big games, with everyone from fortunate NYC bar owners, to a far less fortunate Spanish supporter, turning to prediction markets to try and turn their sports know-how into cold, hard cash.

According to a new report from Adam Blacker for apptopia, that shift might have been even more seismic than imagined in the wake of the NBA and NHL finals and around the 2026 World Cup kicking off.

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2026 World Cup Reverses Seasonal Lull for Sports Betting Apps

2026 World Cup Reverses Seasonal Lull for Sports Betting Apps

While gaming industry groups may not like it, there’s been a huge change in the methods people are using to put money on the big games, with everyone from fortunate NYC bar owners, to a far less fortunate Spanish supporter, turning to prediction markets to try and turn their sports know-how into cold, hard cash.

According to a new report from Adam Blacker for apptopia, that shift might have been even more seismic than imagined in the wake of the NBA and NHL finals and around the 2026 World Cup kicking off.

Read more
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Gold Tesla Cybercabs are piling up, but they’re not picking up passengers yet

Low-volume production started in April. Now people are noticing them more and more in the wild.

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Britain announces social media ban for under-16s starting early 2027

The UK government plans to use the same model for the restrictions as Australia — but how successful has that case study been so far?

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tech
Jon Keegan

Anthropic pulls Fable and Mythos access worldwide after Trump administration bars their use by foreign nationals

Only days after releasing two versions of its next-gen AI model, Anthropic has disabled them for users worldwide.

Anthropic says it received a Friday night order from the Trump administration to suspend access to the models for any foreign national (anywhere in the world) — a group that included some Anthropic employees. In response, the company turned off access to everyone.

Last week, the company released to the public its much-anticipated Claude Fable 5 model (and its restricted version Claude Mythos 5, which is still being tested with trusted partners). Anthropic said in a blog post announcing the action that officials cited national security concerns with the new models, while offering few specific details.

The post said that the government gave the company “verbal evidence of a potential narrow, non-universal jailbreak” of the public Fable 5 model. A jailbreak is a means by which users can evade restrictions built into the code to unlock prohibited functionality. Anthropic downplayed the significance of the attack, and said other major models, such as OpenAI’s GPT-5.5, could also be affected by the technique described.

Fears of these first Mythos-class models being misused are running high, after Anthropic warned the cybersecurity world in May that the advanced cyber capabilities of Mythos have rapidly discovered thousands of vulnerabilities in ubiquitous software, leading to the decision to restrict the full version of the model to a close group of trusted partners for testing.

This morning, Axios reported that Anthropic technical staff have flown to Washington to meet with White House officials to resolve the issue.

The Wall Street Journal is reporting that the Trump administration’s decision to take action against Anthropic was prompted by discussions that Amazon CEO Andy Jassy had with officials, including Treasury Secretary Scott Bessent. According to the report, Amazon researchers said they had been able to evade some of Fable 5’s security restrictions using specific prompts. Amazon is a major investor in Anthropic.

Anthropic is currently suing the US government to fight the Pentagon’s blacklisting of the company on national security grounds.

Statement on the US government directive to suspend access to Fable 5 and Mythos 5

Statement on the US government directive to suspend access to Fable 5 and Mythos 5

Last week, the company released to the public its much-anticipated Claude Fable 5 model (and its restricted version Claude Mythos 5, which is still being tested with trusted partners). Anthropic said in a blog post announcing the action that officials cited national security concerns with the new models, while offering few specific details.

The post said that the government gave the company “verbal evidence of a potential narrow, non-universal jailbreak” of the public Fable 5 model. A jailbreak is a means by which users can evade restrictions built into the code to unlock prohibited functionality. Anthropic downplayed the significance of the attack, and said other major models, such as OpenAI’s GPT-5.5, could also be affected by the technique described.

Fears of these first Mythos-class models being misused are running high, after Anthropic warned the cybersecurity world in May that the advanced cyber capabilities of Mythos have rapidly discovered thousands of vulnerabilities in ubiquitous software, leading to the decision to restrict the full version of the model to a close group of trusted partners for testing.

This morning, Axios reported that Anthropic technical staff have flown to Washington to meet with White House officials to resolve the issue.

The Wall Street Journal is reporting that the Trump administration’s decision to take action against Anthropic was prompted by discussions that Amazon CEO Andy Jassy had with officials, including Treasury Secretary Scott Bessent. According to the report, Amazon researchers said they had been able to evade some of Fable 5’s security restrictions using specific prompts. Amazon is a major investor in Anthropic.

Anthropic is currently suing the US government to fight the Pentagon’s blacklisting of the company on national security grounds.

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