OpenAI aims at Google with shopping addition to ChatGPT Search
Though ChatGPT doesn’t appear to be threatening Google’s juggernaut search business just yet, you can see where things are heading.
Today, OpenAI announced new shopping features coming to ChatGPT’s search results, which look a lot like the kind of results you see in Google searches — a grouped view of products that fit your query, a recommended choice, reviews, and links to buy the item on multiple websites.
Product recommendations are currently not paid, but rather organic suggestions based on the user’s query. These product searches will be part of the “memory” feature that was recently expanded in ChatGPT.
OpenAI told Wired that it hasn’t decided how affiliate revenue will work yet, but it will be experimenting. Money from shopping recommendations could be one of the mysterious new substantial sources of revenue that The Information reported OpenAI is baking into its projections for the next few years.
OpenAI is still trying to figure out its path to a viable business model as it burns massive piles of capital running an increasingly expensive service.
Product recommendations are currently not paid, but rather organic suggestions based on the user’s query. These product searches will be part of the “memory” feature that was recently expanded in ChatGPT.
OpenAI told Wired that it hasn’t decided how affiliate revenue will work yet, but it will be experimenting. Money from shopping recommendations could be one of the mysterious new substantial sources of revenue that The Information reported OpenAI is baking into its projections for the next few years.
OpenAI is still trying to figure out its path to a viable business model as it burns massive piles of capital running an increasingly expensive service.
