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OpenAI’s hot Sora video app is a copyright lawsuit waiting to happen

OpenAI has generated some serious buzz surrounding its new Sora video generation app. The app is currently No. 3 on the iOS free app leaderboards, even though it’s invitation-only for the time being.

But users have been flooding social media with videos generated by Sora, and in addition to a “Skibidi Toilet” Sam Altman and the OpenAI CEO dressed as a Nazi, the app is able to create videos featuring iconic characters from Disney, Nintendo, and Paramount Skydance.

On the system card for the Sora 2 AI model (which powers the Sora app), OpenAI says it was trained on things found on the internet:

“Sora 2 was trained on diverse datasets, including information that is publicly available on the internet, information that we partner with third parties to access, and information that our users or human trainers and researchers provide or generate.”

This seems like an invitation for a big copyright lawsuit, along the lines of the one Disney, Dreamworks, and NBCUniversal recently filed against AI image generator Midjourney.

But OpenAI is trying to flip the responsibility of protecting copyrighted material to the intellectual property owners themselves. According to The Wall Street Journal, OpenAI is allowing copyrighted material in Sora by default, unless copyright holders opt out of the service.

The courts will have to decide if this novel approach to intellectual copyright law works, but government regulators may not be that big of a problem, as Altman has made sure OpenAI is in the good graces of the Trump administration. If OpenAI has to pay up to copyright holders after a lawsuit, what’s a few billion dollars here or there when you’re raising so much capital?

On the system card for the Sora 2 AI model (which powers the Sora app), OpenAI says it was trained on things found on the internet:

“Sora 2 was trained on diverse datasets, including information that is publicly available on the internet, information that we partner with third parties to access, and information that our users or human trainers and researchers provide or generate.”

This seems like an invitation for a big copyright lawsuit, along the lines of the one Disney, Dreamworks, and NBCUniversal recently filed against AI image generator Midjourney.

But OpenAI is trying to flip the responsibility of protecting copyrighted material to the intellectual property owners themselves. According to The Wall Street Journal, OpenAI is allowing copyrighted material in Sora by default, unless copyright holders opt out of the service.

The courts will have to decide if this novel approach to intellectual copyright law works, but government regulators may not be that big of a problem, as Altman has made sure OpenAI is in the good graces of the Trump administration. If OpenAI has to pay up to copyright holders after a lawsuit, what’s a few billion dollars here or there when you’re raising so much capital?

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Meta will begin using your AI chats to target you with ads

When Meta rolls out a new product, the company usually waits until that product has a billion users before turning on the ads.

In May, Meta announced that Meta AI has crossed that threshold, saying that more than 1 billion people are using the product every month. Today, Meta announced that it will begin using your conversations and messages with Meta AI to personalize your recommendations and the ads you see.

Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if youre asking Meta AI about how to deal with your depression?

In a blog post, the company shared:

“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”

But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.

Meta says you can manage the ads you see via controls in its privacy settings, but its unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.

The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.

Meta did not immediately respond to a request for comment.

Meta currently monetizes your activity on Meta platforms using your interactions (likes, shares, attention) to tailor your exposure to Meta’s massive advertising machine. So if you asked Meta AI about travel tips for your upcoming vacation, you might now see more content and ads related to that place. But what if youre asking Meta AI about how to deal with your depression?

In a blog post, the company shared:

“When people have conversations with Meta AI about topics such as their religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership, as always, we don’t use those topics to show them ads.”

But Meta has a spotty record when it comes to protecting sensitive personal information from leaking into its ad platform. Meta’s pixel-tracking technology has been found to pick up sensitive information regarding mental heath crises, financial information, and medical information.

Meta says you can manage the ads you see via controls in its privacy settings, but its unclear if users can opt out of the use of Meta AI conversations and interactions for ads and recommendations altogether.

The company said users will start to see notifications about the changes this month, which will go into effect on December 16, 2025.

Meta did not immediately respond to a request for comment.

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