Sora lasted less than one Quibi
OpenAI’s app joins the hallowed halls of video ideas that burned bright and fast.
Sora, we hardly knew ya. Yesterday, OpenAI announced that it will be shutting down its AI-generated text-to-video app, Sora.
Sora enjoyed a brief but intense moment of virality, juiced by its exclusive invitation-only early rollout. The app spent about three wild weeks as the No. 1 app in the iOS App Store during this invite-only period, but once everyone had access, interest started to drop.
With Sora shuttering, OpenAI’s app is added to the hallowed halls of short-lived video concepts like Quibi (Disney invested $25 million into that one), HQ Trivia, and Meta’s Lasso — a TikTok clone before Instagram Reels. Other examples, like the social audio app Clubhouse or the daily photo check-in app BeReal, have managed to survive in some form despite having lost much of their early hype.
When the app initially launched, users were quick to push it to generate some shocking videos. Dead celebrities like Robin Williams, Stephen Hawking, and Martin Luther King Jr. made frequent appearances in the early wave of videos.
Social media was flooded with user-generated videos featuring OpenAI CEO Sam Altman shoplifting on security camera footage, dressing up as a Nazi, and barbecuing Pikachu.
The number of recognizably copyrighted characters showing up in Sora videos was surprising, considering the bevy of lawsuits filed by content owners against AI companies like Midjourney. Hollywood was reportedly blindsided by OpenAI’s permissive rules around copyrighted characters, leading the company to roll out a plan allowing owners to opt their intellectual property out of appearing in Sora videos.
Sora’s launch led to an alternative to the “sue for an ungodly sum” model, when Disney and OpenAI announced a partnership in December of last year. The three-year agreement included a $1 billion Disney investment in OpenAI and would grant Sora users access to more than 200 animated Disney characters that they could prompt into doing, well, whatever.
As part of the deal, OpenAI reportedly wouldn’t pay a dime in cash for the licensing — an abnormal situation for the IP-obsessed entertainment juggernaut, but one that revealed a bit about where Disney saw the true value of the partnership (holding a piece of OpenAI).
