Nearly all Americans know of Tesla, but the overwhelming majority wouldn’t buy one: Poll

Brand recognition is important but not as important as whether someone would actually purchase that brand.

While 92% of Americans are aware of Tesla, just 9% would consider buying one, according to a new report by data and analytics firm YouGov, which surveyed approximately 30,000 American adults.

For comparison, Americans are only slightly more aware of Toyota — 95% — but a full 39% would consider buying one if they were in the market for a vehicle.

Tesla does rank higher in purchase consideration than other, much lesser-known, electric-only car companies like Lucid and Polestar. But in terms of selling electric vehicles, its volume is closer to major carmakers that also make EVs. After Tesla, Volkswagen and Honda had the top-selling EV models in the US last month.

Tesla sales have suffered lately, along with the brand’s image and stock price.