Cybertruck and other cars in a snowstorm

A Tesla Cybertruck drives in a California snowstorm (Tayfun Coskun/Getty Images)

Nearly all Americans know of Tesla, but the overwhelming majority wouldn’t buy one: Poll

Tesla comes off more like Buick than Toyota.

3/26/25 10:47AM

Brand recognition is important but not as important as whether someone would actually purchase that brand.

While 92% of Americans are aware of Tesla, just 9% would consider buying one, according to a new report by data and analytics firm YouGov, which surveyed approximately 30,000 American adults.

For comparison, Americans are only slightly more aware of Toyota — 95% — but a full 39% would consider buying one if they were in the market for a vehicle.

Tesla does rank higher in purchase consideration than other, much lesser-known, electric-only car companies like Lucid and Polestar. But in terms of selling electric vehicles, its volume is closer to major carmakers that also make EVs. After Tesla, Volkswagen and Honda had the top-selling EV models in the US last month.

Tesla sales have suffered lately, along with the brand’s image and stock price.

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Eye on AI

Salesforce beats on earnings but posts light full-year guidance

The SaaS company posted results for the fourth quarter and full 2026 fiscal year on Wednesday.

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Amazon, Google, Meta, Microsoft, Oracle will agree to “build, bring, or buy” AI data center power

A month after President Trump called on Big Tech companies to “pay their own way” for data center energy — and a day after Trump pledged as much in his State of the Union address — a number of tech’s biggest companies are planning to make it official, according to a report from Fox News.

Alphabet, Amazon, Meta, Microsoft, and Oracle, in addition to OpenAI and xAI, plan to sign agreements at a March 4 White House event committing to supply their own electricity for new AI data centers.

“Under this bold initiative, these massive companies will build, bring, or buy their own power supply for new AI data centers, ensuring that Americans’ electricity bills will not increase as demand grows,” White House spokeswoman Taylor Rogers told Fox.

Already, Amazon, Microsoft, and Meta have committed to as much in recent data center announcements.

Scoop: Trump brings Big Tech to White House to curb power costs amid AI boom

Already, Amazon, Microsoft, and Meta have committed to as much in recent data center announcements.

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Anthropic doesn’t want Claude controlling autonomous weapons. The Pentagon may not give them a choice.

A looming Friday deadline to get onboard with the Pentagon’s demands could lead to an unraveling of years of the company’s work with the government.

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Waymo announces Chicago and Charlotte expansion as driverless rollout accelerates

The company is currently operating in 10 US cities.

The Streets of San Francisco, the Waymo way

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Uber to roll out robotaxis with Wayve in 10 markets

Uber also has its sights set on 10 robotaxi markets — a milestone that Alphabet subsidiary Waymo reached yesterday.

As part of its latest $1.5 billion funding round, autonomous tech startup Wayve announced that it will be helping to power robotaxis on Uber’s network, with its first launch in London this year. That’s followed by “plans to scale to more than 10 markets globally.”

The companies didn’t specify the vehicle model, but said Wayve’s AI Driver will be deployed in L4-capable vehicles from participating automakers. Uber will own and operate the fleet.

Microsoft, Nvidia, Mercedes-Benz, Nissan, and Stellantis were also part of the fundraise.

Separately, an Uber filing Tuesday showed that newly appointed CFO Balaji Krishnamurthy purchased $1.6 million in company stock.

Uber shares are up about 1% premarket.

Wayve secures $1.5B to deploy its global autonomy platform