Wait, just how addicted to Facebook and YouTube are Americans today?
While a jury found both Meta and Alphabet have designed addictive apps, usage among US adults has dropped off.
In what some are posing as the possible beginning of a “Big Tobacco” moment for Big Tech, a Los Angeles jury yesterday found social media titans Meta and YouTube liable for designing addictive products.
On Wednesday, jurors in a first-of-its-kind trial ruled that both companies deliberately engineered social media platforms with addictive features — like infinitely scrollable feeds, video autoplay, and algorithmic recommendations — and failed to provide adequate warnings about their potential dangers, thus posing harm to young people using the apps.
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The case’s 20-year-old plaintiff was awarded $6 million in damages, with Meta, the parent company of Facebook and Instagram, ordered to pay 70% of the total, and YouTube, which is owned by Google, to fork out the rest. The ruling also came just one day after Meta was ordered to pay $375 million in New Mexico for its social media conduct, with Mark Zuckerberg’s company slumping as much as 7% today.
While the penalties are peanuts compared to the companies’ multibillion-dollar revenues, they could mark the start of a wave of litigation that trickles down to tighter social media regulations — and ultimately dents user engagement, the lifeblood of ad-powered, attention-based social media apps. Data from Pew Research Center, however, suggests a portion of US adults might already be using Facebook and YouTube less frequently.
Looking at Pew’s social media survey results over the last few years, the share of Americans who report using the apps at the heart of the case every day has shrunk, with daily Facebook users down from 71% in 2021 to just 52% in 2025.
Even with roughly half of respondents saying they logged on to both Facebook and YouTube daily, the recent slump perhaps indicates that peak engagement for older Americans may have already passed — though the share of adults that say they ever use each platform remains strong.
Still, as signified by yesterday’s trial, “addictive” social media features are considered to have a greater impact on younger people, with the same survey finding that a whopping 95% of 18- to 29-year-olds reported ever using YouTube.