The name Alexa has lost a bit of its popularity in the last 2 years -- is it because of Amazon?

2/20/20 7:00PM

In the 90s and early 2000s the popularity of the name Alexa was exploding. In 1985 there were 201 babies called Alexa, 20 years later there were almost 5000.

‍Enter Amazon

‍At the end of 2014 Amazon released the Amazon Alexa, its virtual assistant that has absolutely, completely, revolutionised the way we set timers when our hands are dirty... and a few other household tasks.

After the Alexa was released the popularity of the name jumped up, with Alexa becoming the 32nd most popular baby girl name in 2015. Explaining that initial jump is difficult in the context of the huge fall in popularity in the next few years, where the number of babies called Alexa halved -- perhaps as Amazon's Alexa made its way into more homes.

The naming of Alexa was obviously intentional. A device that lives in your home, listens and talks to you, definitely needs to be made to feel as human as possible. Technically speaking, the Amazon Echo is the actual device, and Alexa simply your helpful virtual assistant hiding within it.

It's not just Amazon using first names to humanise their brand though. Marcus is the new consumer arm of banking giant Goldman Sachs, lola is the travel management software launched in 2015, Casper is a mattress company, Oscar is an insurance company and Alice helps entrepreneurs grow their business. Keep an eye out for our premium chart service -- Kevin.

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EPA: xAI’s Colossus data center illegally used gas turbines without permits

The Environmental Protection Agency has ruled that xAI violated the law when it used dozens of portable gas generators for its Colossus 1 data center without air quality permits.

When xAI set out to build Colossus 1 in Memphis, Tennessee, CEO Elon Musk wanted to move with unprecedented speed, avoiding all of the red tape that could slow such a big project down.

To power the 1-gigawatt data center, Musk took advantage of a local loophole that allowed portable gas generators to be used without any permits, as long as they did not spend more than 364 days in the same spot. That allowed xAI to bring in dozens of truck-sized gas generators to quickly supply the massive amount of power the data center needed to train xAI’s Grok model.

The new EPA rule says the use of such portable generators falls under federal regulation, and the company did need air quality permits to operate the turbines. xAI is also using dozens of such generators to power its Colossus 2 data center just over the border in Alabama.

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Trump to push Big Tech to fund new power plants as AI drives up electricity costs

President Donald Trump is expected to announce a plan Friday morning that would require Big Tech companies to bid on 15-year contracts for new electricity generation capacity. The move would effectively force companies to help fund new power plants in the PJM region as soaring demand from AI data centers pushes up electricity costs across the US power grid.

Earlier this week, Trump called on tech giants to “pay their own way,” arguing that households and small businesses should not bear the cost of power infrastructure needed to support energy-hungry data centers.

Microsoft quickly responded, saying it would “pay utility rates that are high enough to cover our electricity costs,” along with committing to other changes aimed at easing pressure on the grid. Other major tech companies are expected to follow suit, though Wedbush Securities analyst Dan Ives warned the added costs could slow the pace of data center build-outs.

As we’ve noted, forcing tech companies to shoulder higher electricity costs is likely to hit some firms harder than others. Companies like Microsoft, Google, and Amazon can pass at least some of those costs on to customers by selling data center capacity downstream. Meta, in contrast, does not have a cloud business, meaning its AI ambitions lack a direct revenue stream to offset rising power costs.

So far tech stocks don’t appear to be affected much in premarket trading. However utility companies most levered to the AI boom certainly are, with Vistra, Constellation Energy, and Talen Energy deep in the red ahead of the open as analysts at Jefferies warn that these firms face risks from this plan.

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OpenAI working to build a US supply chain for its hardware plans, including robots

When OpenAI purchased Jony Ive’s I/O, it entered the hardware business. The company is currently ramping up to produce a mysterious AI-powered gadget.

But OpenAI plans on making more than just consumer gadgets — it also plans on making data center hardware, and even robots.

Bloomberg reports that OpenAI has been on the hunt for US-based suppliers for silicon and motors for robotics, as well as cooling systems for data centers.

AI companies are looking toward robots as a logical next step for finding applications for their models.

OpenAI told Bloomberg that US companies building the AI brains of robots might have an edge against the Chinese hardware manufacturers that are currently making some impressive humanoid robots.

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