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Yahoo Advertises New Search Technology
Yahoo has tried a lot of promotional ideas over the years (Chris Hondros/Getty Images)
OLD DOG, NEW TRICKS

Yahoo is still one of the most visited websites on the planet

Now the internet OG is introducing new features to help users tackle inbox overload. Yes, AI is in the first sentence of the press release.

David Crowther

Internet brands don’t tend to live very long.

Myspace, Vine, Flickr, BuzzFeed, Napster, Bebo, Vice, Tumblr, and many more have exploded onto the scene before either fading into obsolescence, obscurity, or imploding altogether — and those are just a few of the ones you’ve heard of. Thousands more never made it beyond a domain registration and a traffic-less website.

It’s remarkable, then, that Yahoo — one of the earliest mainstream internet brands — is still alive and kicking at the ripe old age of 31, with the private-equity-owned brand this week announcing a new “catch up” feature to its email service, Yahoo Mail.

In terms of features, it’s not exactly revolutionary stuff: AI-powered summaries of your emails that give you the option to delete or keep the messages hardly represent an innovative breakthrough in digital communications. Even the marketing, which includes a collaboration with a streetwear brand to create a range of “Anti Email Email Club” tees and sweatshirts, feels very 2010s.

But, for all the criticisms you could throw at an internet dinosaur like Yahoo, it’s hard to deny its continued longevity. Its email service reportedly still has over 200 million users, and data from Similarweb finds that Yahoo.com is still the sixth-most-visited website in America.

Yahoo visits
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Racking up an average of more than 1.6 billion page views from March to May, Yahoo is pulling in more site visits than ChatGPT, Wikipedia, X, LinkedIn, The New York Times, ESPN, and many other household names.

Interestingly, though, we’ve started to notice a small decline in Yahoo’s traffic, per Similarweb data. The site notched 351 million visits in the week ending May 23. That was the lowest since at least April 2024, down 13% on the average weekly figure of the past 12 months. Can Yahoo still be relevant at 40 years old? What about when it hits half a century? Only time will tell.

Related reading: ChatGPT is soaring up this leaderboard — last month Americans visited the website of the AI chatbot more than Wikipedia.

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White House releases AI legislative framework

The White House has released its policy wish list for AI legislation — and what it wants excluded.

Still, the odds of any actual AI regulation getting passed in Congress right now are very slim.

The “National Policy Framework” for AI lays out seven issues that the Trump administration wants to see reflected in any congressional action around AI.

The items listed in the framework include:

  • Child safety protections, age verification, and parental controls for AI.

  • Data center projects voluntarily pay their own way when it comes to power, but incentives should still be encouraged.

  • Copyright laws should allow for training models on copyrighted works, while protecting individuals’ voice and likeness.

  • Free speech should be defended for AI systems, preventing the government from pressuring companies to ban or alter content based on partisan agendas.

  • A light touch to regulation to encourage innovation, and no federal agency to regulate AI.

  • American workers vulnerable to AI job replacement should be retrained and supported.

  • Federal AI rules should preempt any state AI legislation to prevent a patchwork of laws that companies would hate.

The policy list is the latest in a series of proposals from the AI-friendly Trump administration.

The items listed in the framework include:

  • Child safety protections, age verification, and parental controls for AI.

  • Data center projects voluntarily pay their own way when it comes to power, but incentives should still be encouraged.

  • Copyright laws should allow for training models on copyrighted works, while protecting individuals’ voice and likeness.

  • Free speech should be defended for AI systems, preventing the government from pressuring companies to ban or alter content based on partisan agendas.

  • A light touch to regulation to encourage innovation, and no federal agency to regulate AI.

  • American workers vulnerable to AI job replacement should be retrained and supported.

  • Federal AI rules should preempt any state AI legislation to prevent a patchwork of laws that companies would hate.

The policy list is the latest in a series of proposals from the AI-friendly Trump administration.

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WSJ: OpenAI rolling everything into one desktop “superapp”

OpenAI is trying to eliminate distractions and focus on building AI that helps with enterprise productivity tasks like coding and organizing spreadsheets.

As part of that effort, the startup is consolidating some of its side quests into one superapp, according to a report from The Wall Street Journal.

The plan is to merge ChatGPT, Codex, and the Atlas browser together, as it seeks to focus its efforts as it competes with Anthropic and Google for lucrative enterprise customers.

OpenAI Head of Apps Fidji Simo told staffers in an internal memo that “we realized we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts. That fragmentation has been slowing us down and making it harder to hit the quality bar we want,” per the report.

The plan is to merge ChatGPT, Codex, and the Atlas browser together, as it seeks to focus its efforts as it competes with Anthropic and Google for lucrative enterprise customers.

OpenAI Head of Apps Fidji Simo told staffers in an internal memo that “we realized we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts. That fragmentation has been slowing us down and making it harder to hit the quality bar we want,” per the report.

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