Yahoo is still one of the most visited websites on the planet
Now the internet OG is introducing new features to help users tackle inbox overload. Yes, AI is in the first sentence of the press release.
Internet brands don’t tend to live very long.
Myspace, Vine, Flickr, BuzzFeed, Napster, Bebo, Vice, Tumblr, and many more have exploded onto the scene before either fading into obsolescence, obscurity, or imploding altogether — and those are just a few of the ones you’ve heard of. Thousands more never made it beyond a domain registration and a traffic-less website.
It’s remarkable, then, that Yahoo — one of the earliest mainstream internet brands — is still alive and kicking at the ripe old age of 31, with the private-equity-owned brand this week announcing a new “catch up” feature to its email service, Yahoo Mail.
In terms of features, it’s not exactly revolutionary stuff: AI-powered summaries of your emails that give you the option to delete or keep the messages hardly represent an innovative breakthrough in digital communications. Even the marketing, which includes a collaboration with a streetwear brand to create a range of “Anti Email Email Club” tees and sweatshirts, feels very 2010s.
But, for all the criticisms you could throw at an internet dinosaur like Yahoo, it’s hard to deny its continued longevity. Its email service reportedly still has over 200 million users, and data from Similarweb finds that Yahoo.com is still the sixth-most-visited website in America.
Racking up an average of more than 1.6 billion page views from March to May, Yahoo is pulling in more site visits than ChatGPT, Wikipedia, X, LinkedIn, The New York Times, ESPN, and many other household names.
Interestingly, though, we’ve started to notice a small decline in Yahoo’s traffic, per Similarweb data. The site notched 351 million visits in the week ending May 23. That was the lowest since at least April 2024, down 13% on the average weekly figure of the past 12 months. Can Yahoo still be relevant at 40 years old? What about when it hits half a century? Only time will tell.
Related reading: ChatGPT is soaring up this leaderboard — last month Americans visited the website of the AI chatbot more than Wikipedia.
