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Generation gap: Happiness varies a lot across age groups

Generation gap: Happiness varies a lot across age groups

Happy holidays

There have been plenty of attempts to define the often ineffable quality of happiness: a state of emotional well-being; the sensation of joy; or that moment just before you need more happiness, according to Don Draper. We love some good, clean data, but happiness means many different things to many different people. And, just as feelings of happiness vary from person to person, the disparity in contentment can be seen at a broader level too.

Multigeneration elation

According to a regular survey from the National Opinion Research Center (NORC), for example, self-reported “happiness levels” across age groups rarely align. At the last count, Americans between 50 and 64 were the least likely group to say they were “very happy”. Conversely, 31% of adults aged 35-49 said they were feeling “very happy” last year, with the youngest and oldest cohorts falling somewhere in-between.

U are gonna be okay

Of course, any survey of something as hard to define as happiness is going to be volatile in any given year. The good news is that a fairly substantial body of research finds that people often, although of course not always, tend to get happier as they grow older. Indeed, hundreds of studies across multiple countries find evidence of a “U-shaped” curve of happiness that sags in middle age, but increases again as we grow older.

Perhaps unsurprisingly, when the NORC ran the survey in 2021 the share of US adults reporting that they felt “very happy” fell to its lowest level since 1972, as Covid blues got people down. Interestingly, however, other studies found no such trend at a global level, with other measures of well-being reportedly holding up during the pandemic according to the World Happiness Report.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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John Wayne Airport in Orange County tops the list of North America’s favorite airports

Despite a record year of passenger numbers, flight cancellations, and delays, a new survey has revealed that flyers have been increasingly satisfied about their experiences in North American airports. 

According to this year’s North America Airport Satisfaction Study from data analysts at J.D. Power, overall passenger satisfaction scores were up 10 points (on a 1,000-point scale), largely from “improvements in food, beverage and retail and ease of travel through the airport.” The annual survey measures overall traveler satisfaction across the region’s airports in seven categories (in order of importance): ease of travel, level of trust, terminal facilities, airport staff, airport departure experience, food and retail, and airport arrival experience.

Here are the regions favorites:

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