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On the clock: Baseball's rule changes have had a huge impact

On the clock: Baseball's rule changes have had a huge impact

On the clock

We’re roughly a third of the way through the MLB 2023 season, though fans (and players) could be forgiven for feeling like this year’s competition is whizzing by, with the average game duration down ~15% compared to the 2022 season.

That’s down to some new rule changes that have been implemented this year, notably the addition of a pitch timer to speed up the action and shorten the gaps between pitching and batting, as the MLB continues its efforts to get more eyes back on America’s pastime.

Timely

The game-shortening regulations have arrived at a strange moment in time for baseball, with youth interest in the sport waning — just 7% of Americans under 30 say baseball is their favorite sport, behind football, basketball, soccer, and “something else” — and attendance figures falling. At this current rate, the MLB will have shaved 68,000 minutes or 47 days worth of action by the end of the season, but whether that translates to reinvigorated interest remains to be seen.

Baseball games used to be much shorter affairs 100 years ago, in the heyday of stars like Babe Ruth, running for just 1 hour and 54 minutes on average in the 1923 season. As the years progressed, however, matches became more drawn out with more pitches and longer times between them, peaking in 2021 when the average game came in at 3 hours and 11 minutes.

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Starbucks sells control of China business for $4 billion

Starbucks disclosed on Monday evening in a regulatory filing that it will sell control of its ailing China business to Boyu Capital for about $4 billion.

Under the agreement, Boyu will own a 60% stake in the China segment, which will become a joint venture between Boyu and Starbucks. The coffee chain will retain a 40% interest in the entity and will continue to own and license the brand and intellectual property.

Bloomberg reported earlier this year that the company was looking to sell its China segment. The American coffee giant has struggled to succeed in China, its second-largest market after the US.

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John Wayne Airport in Orange County tops the list of North America’s favorite airports

Despite a record year of passenger numbers, flight cancellations, and delays, a new survey has revealed that flyers have been increasingly satisfied about their experiences in North American airports. 

According to this year’s North America Airport Satisfaction Study from data analysts at J.D. Power, overall passenger satisfaction scores were up 10 points (on a 1,000-point scale), largely from “improvements in food, beverage and retail and ease of travel through the airport.” The annual survey measures overall traveler satisfaction across the region’s airports in seven categories (in order of importance): ease of travel, level of trust, terminal facilities, airport staff, airport departure experience, food and retail, and airport arrival experience.

Here are the regions favorites:

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